Marc Jacobs Culture

In Marc Jacobs Responds to Critics Amid Social Media Firestorm About Dreadlocks on the Runway, by Rachel Strugatz explains the anarchy that went down when Jacobs 2017 line hit the New York Fashion Week runways. The line included models with dramatic colored dreadlocks attached to their heads. As Marc Jacobs was inspired by the culture and incorporated it in his spring line the internet broke out in chatter criticizing Jacobs and accusing him of culture appropriation for his models hair choice. The people took advantage of the media and attacked Jacobs as he fired back explaining where his vision came from. He first commented on instagram post saying “@radical.lizeth @emmelephant and all who cry ‘cultural appropriation’ or whatever nonsense about any race or
Think about it.”. (Marc Jacobs 2016). He explains that he was not targeting anyone using dreads for his models hair designs. Jacob states how sees one as a whole and he doesn’t segregate people based on what skin color or race they may be. He appreciates the beautiful look different people have to offer. Concluded Jacobs apologized because people believed him talking about the straight hair reference was targeted at white people. “Of course straight hair isn’t a white thing. I was referring to hair styling and texture for my fashion show and defensive.” (Marc Jacobs 2016). Consumers then hit Twitter, saying they are not looking to buy Marc Jacobs products anymore. A tweet was sent saying “It’s not hard to find a sister with dreads who would love to walk in your show. Marc Jacobs, you know right from wrong. Let’s be clear!” (CoachellaHippy 2016). Women’s Wear Daily spoke to the lead hairstylist Guido Palau to talk about the hair of the models for Jacobs’ show. He explains it wasn’t his intention to offend anyone he was just making a statement to prove people wrong that were jumping down his throat for something there was no need