Preview

Maria Sharapova

Satisfactory Essays
Open Document
Open Document
307 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Maria Sharapova
9/8/11
Marketing: Article Summary #1 “Sports”
“Tennis Icon Maria Sharapova to Represent Canon”
Maria Sharapova is one of the most popular tennis athletes and is a well-known celebrity around the world. She came on the scene is 2000 but it was not until summer 2004 when she captured the attention of business companies when she won Wimbledon defeating Serena Williams. Sharapova 's tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings (Wikipedia). Along with receiving commercial endorsements, Maria sealed a multi-year deal with Canon. Debra Epstein, vice president and GM of corporate communications at Canon stated "Her powerful game and approachable personality represent a perfect match for the Canon brand, and we are thrilled about the partnership."(Emily Raymond) Maria is excited as well because she enjoys being ahead of the latest fashion/technology trends. The two powerhouses plan on promoting global advertising, retail promotions and events.
The use of celebrities as part of marketing communications strategy is a fairly common practice for major companies. In my opinion celebrity endorsements is a key to marketing success. It’s a great idea when companies decide to make endorsements with athletes. Giving a brand a face is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever. The choice of celebrity is based on several factors such as: appeal, look, and popularity. In this case Maria Sharapova was and is a great candidate to represent Canon especially after winning Wimbledon in 2004.
Works Cited
“Tennis Icon Maria Sharapova to Represent Canon” -Emily Raymond, Nov. 9, 2004 http://www.digitalcamerainfo.com/content/Tennis-Icon-Maria-Sharapova-to-Represent-Canon-.htm “Maria Sharapova” -Endorsements


Cited: “Tennis Icon Maria Sharapova to Represent Canon” -Emily Raymond, Nov. 9, 2004 http://www.digitalcamerainfo.com/content/Tennis-Icon-Maria-Sharapova-to-Represent-Canon-.htm “Maria Sharapova” -Endorsements http://en.wikipedia.org/wiki/Maria_Sharapova
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Alyssa Carchietta Essay
    • 6359 Words
    • 26 Pages

    Alyssa Carchietta Essay

    Select a reason in which you think a company would hire a celebrity to promote their product:…

    • 6359 Words
    • 26 Pages
    Powerful Essays
    Read More
  • Good Essays

    Jozui's Arguments Against Celebrities
    • 313 Words
    • 2 Pages

    Jozui's Arguments Against Celebrities

    To begin Jozui states that, “Advertisers frequently use the testimony of a celebrity to support a claim”. I most definitively agree, for example as an avid TV watcher I have seen a good amount of commercials and whenever there is a big company (Pepsi) trying to promote a new product, there is almost always a celebrity in the ad. I usually do not care for the celebrity, but for their definitely will be a huge fan watching who will care. In addition, they greatest combination of a commercial has to be the “athlete promoting athlete gear”. “A football star touts a deodorant soap, a tennis pro gets stamina from Brand X cereal”, as people watch these they see their “heroes” and believe that if they do what athletes do they can become like them.…

    • 313 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Maria Chapdelaine
    • 1220 Words
    • 5 Pages

    Maria Chapdelaine

    Louis Hémon creates a story of the rural life in a family of the Saguenay-Lac-Saint-Jean region, the Chapdelaine’s. He uses the climate and traditional values in a way in which the novel still has an ironic and crucial element. Also, the beginning of the novel on Ite, missa est[1] is (“the mass”) a claim on religious behaviour, a main theme in this novel. Maria Chapdelaine, a novel personifying the spirit of French Canada at its most romantic, was written by author Louis Hémon, based on his journeys through the Lac Saint-Jean district of Québec. The central character is Maria Chapdelaine, a strong and attractive young woman, who loses the man that she loves. She, in secret is planning to marry, the courageous François Paradis, when he dies in a tragic winter accident. Following the death of her mother and that of her secret lover François Paradis, Maria must choose between two of her possible husbands. Maria then ponders for a long time whether to favour an active and eloquent emigrant to New England, Lorenzo Surprenant, who offers a better life and overwhelms her with the vision of bright city lights, or marry her other suitor, Eutrope Gagnon, a solemn, stable, but uninteresting neighbour. She generously accepts Gagnon, thus guaranteeing the continued existence of family, community and establishing the traditional values of rustic French Canada.…

    • 1220 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Serena Williams: Best African American Tennis Player
    • 398 Words
    • 2 Pages

    Serena Williams: Best African American Tennis Player

    Serena Williams has achieve so many goals in her years of playing tennis. She was the only player to win three Grand Slam singles titles after saving match points. She has won 21 single Grand Slam Titles and lost 5. She won 13 Double Grand Slam Title and hasn’t lost anything so far. In her career she has won 3 gold medals in the Olympics. She won a gold in Sydney, Beijing, London. She has won three awards which was the WTA newcomer of the year, Tennis Magazine/Rolex Rookie of the year and WTA Most Improved Player of the Year.…

    • 398 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    A Rhetorical Analysis Of Print Advertisements
    • 532 Words
    • 3 Pages

    A Rhetorical Analysis Of Print Advertisements

    Print advertisements are used to persuade consumers to buy a specific product. There are several different strategies used to persuade the consumer audience. An effective and eye catching way to get the attention of consumers is to use a celebrity. Audiences may idolize and look up to celebrities, and it is more likely for them to pay attention to an advertisement with a celebrity in it rather than an ordinary person who is not well known.…

    • 532 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Should Companies That Use Professional Athletes to Endorse Their Products Drop Athletes Who Become Involved in Personal Scandals?
    • 1250 Words
    • 5 Pages

    Should Companies That Use Professional Athletes to Endorse Their Products Drop Athletes Who Become Involved in Personal Scandals?

    Companies, tend to use athletes that match their persona, the bigger the name the bigger the company. Image is so important to what a company is trying to convey about its product and service. Most companies have their values listed somewhere near their corporate profile. The two have to match. The values of a company must meet the value that is percieved the by the value of the product. The best and most current case of this is with Lance Armstrong, his…

    • 1250 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Elena Poniatowska
    • 607 Words
    • 3 Pages

    Elena Poniatowska

    1968 was a year of student revolts in many places, but as Elena Poniatowska reminds us in her 68th prologue by Paco Ignacio Taibo II, the only city in which they massacred hundreds of people was Mexico. The chapters in the book are short, in them we know how everything was created: "We lived surrounded by the magic of the Cuban revolution and the Vietnamese resistance", but also stunned by the death of Che, and drunk with cinema, music and poetry. The protagonists did not surpass the circle of a dozen of university schools and faculties, and militated in all the tendencies of the extreme left, although they did not know much of the real working class.…

    • 607 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Maria Stewart
    • 294 Words
    • 2 Pages

    Maria Stewart

    African Americans, whether enslaved or free, were always bound to a life of “drudgery and toil”, oppressed by society from ever progressing higher than their current social status. Maria W. Stewart, an African American educator, delivers a lecture (1832) to the women of her race, emphasizing this issue. She utilizesvarious rhetorical strategies to enlighten them on the current inequality and injustice within their society.…

    • 294 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Maria Chapdelaine
    • 737 Words
    • 3 Pages

    Maria Chapdelaine

    EIGHTY-ONE YEARS after it first appeared on the eve of World War I and with…

    • 737 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Athlete Endorsements
    • 4178 Words
    • 17 Pages

    Athlete Endorsements

    What is an athlete endorsement and what significance does it play in the corporate world of advertising? According to dictionary.com an “endorsement” is the act of endorsing something through approval or sanction. Companies regularly use athletes and other high profile individuals to endorse their company and/or specific products as part of a comprehensive marketing strategy. They use the popularity of their talents to entice consumers to look favorably on their brand and to increase sales of their products or services thru their tacit approvals. These approvals or sanctions are done by having the athlete align themselves with the company thru advertisement, commercials, product or service promotions, or sports gear contract arrangements. Many endorsements deals can bring great wealth and exposure to both an athlete and a company. However, in recent years we have seen the negative side of these endorsement deals when the athlete doesn’t behave in a manner that provides a favorable image to the consumer they wish to attract. This can create difficult decisions for the company when considering whether to use sports athletes to promote their brand and image. The subject of this paper is to explore the Pros and Cons of athlete endorsement arrangements and how they can be either beneficial or detrimental to a company choosing this method of brand awareness.…

    • 4178 Words
    • 17 Pages
    Best Essays
    Read More
  • Good Essays

    Serena Williams
    • 836 Words
    • 4 Pages

    Serena Williams

    At the Summer Games in London Serena overcame all hardships that came with the tournament. She lost 17 games in six matches and only one in the final to Maria Sharapova of Russia. She added the Olympic champion title to her Wimbledon crown and completing her career Golden Grand Slam. But that was not the end of Serena’s summer. She teamed up with Venus to win a third women’s Doubles title – giving each sibling four tennis gold medals, more than anyone else in history. She finally reachsed the top 10 in 1999. Serena also won her first professional singles title, the Open de France in Paris. Serena suffered from a injury which set her back.…

    • 836 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Serena Williams
    • 1269 Words
    • 6 Pages

    Serena Williams

    On April 5, 1999, Serena made her top-10 debut at world number nine. Serena subsequently won the JPMorgan Chase Open in Los Angeles when she defeated world number one Hingis in the semifinals and Julie Halard-Decugis in the finals. This would mark the first time, of many, that she would upset the number one ranked player in the world. Williams ended 1999 ranked world number four in just her second full year on the main tour. The next two years, both 2000 and 2001, Serena finished world rank number six. She knocked off number one Hingis during both of these years winning three singles titles in 2000 as well as three singles titles in 2001. Both of these years Serena and Venus won all…

    • 1269 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Kate Middleton
    • 1648 Words
    • 7 Pages

    Kate Middleton

    As a little girl, one always dreams of becoming a princess, wonders who her prince charming will be, and how beautiful she will feel on the day of her fairytale wedding. Disney princesses have always given those curious little minds a role model to look up to. Cinderella was a less-than-average girl, for example, who later met the man of her dreams and became royalty. Although a film written strictly from one’s imagination, Kate Middleton, Duchess of Cambridge, could very well be thought of as another one of those classic Disney princesses. Just an average girl who had a normal life is now in line for the throne. Some may say she was willing to do anything to make her childhood dreams reality, while others are convinced it really is true love.…

    • 1648 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    Camille Pissarro
    • 1117 Words
    • 5 Pages

    Camille Pissarro

    I have always been interested in the impressionist style of art, especially the works of Camille Pissarro. When making my essay selection I took this under consideration and chose this great French impressionist. Impressionism was the most important Art movement of the nineteenth century, having a great influence on the development of Modern Art. The name impressionism itself comes from a painting ‘Impression sunrise’ created by Claude Monet. Impressionism consisted of landscapes, seascapes, snow scenes, ballet dancers, horses, everyday life and still life but the most common themes were seascapes and landscapes. 1863 was considered to be the start of Impressionism. However the name of the group did not appear until 1874, when the first exhibition was held.…

    • 1117 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Katherina Minola
    • 591 Words
    • 3 Pages

    Katherina Minola

    Katherina Minola agrees to obey Petruchio in the final scene as she claims in her big speech, that once married, women are a property of the husband, like the church is a subject unto Christ, so the wives should be their husbands everything. This is shown in line 155 when Katherina Minola says that “such duty as the subject owes the prince.” She believes in this, as throughout her time with Petruchio, she has not got what she has wanted due to her aggressive behaviour before, and Petruchio giving a tastes of her own medicine by acting like how she was perceived to be by others, made her realise that going at him straight on the way she had done her whole life was not working at all, but by seeming to obey him, she finds a better way to get what she wants. Upon seeing Bianca and the Widows’ behavior, gives her a chance to not only please Petruchio but also show them the journey of ‘taming’ she had went through in order to gain love from her husband and what she wanted. She compares this relationship yet again with one’s husband being the leader of the wife, like Christ being the leader of the church, which is shown in line 147 with “thy husband is thy lord, they life, thy keeper, thy head, thy sovereign; one that loves for thee.” Overall, the main reason why she obeyed her husband in the last scene was to please Petruchio so she could get what she wanted through love form her husband.…

    • 591 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics