METHODOLOGY
A. Research Design
This study arrived to analyze how Marikina Shoe Industry affects the demand for tourists and how it affects its service industry. Doing this paper aims to identify, define, present, gather insights interpret, and analyze those data on the perception of respondents toward Marikina Shoe Industry, which include product, price, place, and promotion. The research design of this study can be best describe from different perspective. The method used in collecting data is through a survey questionnaire while the research design is pure descriptive.
Considering the time dimension, the research design is cross dimensional, taking into account that it is conducted over a span of time. Moreover, this study is basically statistical since conclusions are based on quantitative data were gathered.
B. Research Locale
The researchers plan to conduct their study within the vicinity of Metro Manila. Specifically in Marikina City among the residents where data collection will take place.
Marikina City was known for making shoes. They are known as the "Shoe Capital of the Philippines". They also created and finished the World's Largest Pair of shoes that was recognized by Guinness World of Records. The shoe museum that was also located in Marikina was famous for collection of shoes. The famous collection of shoes of many famous artist, celebrities, persons, world leaders, past presidents and the former first Lady Imelda Marcos were there. The City of Marikina was also known for the most disciplined in the Philippines. The city of Marikina is one of the most progressive cities in the Philippines because of their industry and etc.
Marikina is located at the eastern border of Metro Manila and it is the main gateway to Rizal Province and as far as Quezon Province. Marikina-Infanta Road, popularly known as Marcos Highway, is the main highway east of Metro Manila connecting Marikina and other surrounding cities such