Marina Bay Sand
1. Introduction
Marina Bay Sands (MBS) is one of only two integrate resorts (IRs) in Singapore, locating in Marina Bay waterfront in the heart of the city. It developed by Las Vegas Sands (LVS) Corporation has opened officially in 2010. MBS does not only delude tourists by the fascinating design, but it also attracts visitors by a rich variety of services such as 2,560-room lodging property, amenities of spa, fitness centre, bar, theme park with infinite swimming pool, the state-of-art casino, convention, shopping mall, theaters, cinema and extraordinary lotus-shaped museum. Writing this report, the author aims to investigate MBS regarding the application of guest activity programming model. Overall, the model is very significant to MBS in delivery of service excellence to its guests.
2. The application of guest activity programming model to MBS
It is not useless to spend time to explore the term of guest activity programs before applying the theory for MBS. According to Mill (2008), guest activity is also called as recreation which is “an activity that takes place during one’s free time, is enjoyable, freely chosen, and benefits the individual emotionally, socially, physically, cognitively, and spiritually”. In other words, recreation means chosen activities that guests can receive benefits from it, including having fun together. And in order to satisfy guests, popularly the guest activity director who plays an active role in ensuring guests to get benefits will plan guest activity programs.
The guest activity programming model (refers to Appendix) consists of 5 stages. First of all, it assesses guest needs. Perhaps it is influenced by 4 external factors such as history, environment, culture, and organization. These factors will contribute partly to generate guest needs. In particular, historical influences refer to the tradition and philosophy of the resort. Typically, the IR is a resort offering a rich variety of leisure and entertainment
Marina Bay Sands (MBS) is one of only two integrate resorts (IRs) in Singapore, locating in Marina Bay waterfront in the heart of the city. It developed by Las Vegas Sands (LVS) Corporation has opened officially in 2010. MBS does not only delude tourists by the fascinating design, but it also attracts visitors by a rich variety of services such as 2,560-room lodging property, amenities of spa, fitness centre, bar, theme park with infinite swimming pool, the state-of-art casino, convention, shopping mall, theaters, cinema and extraordinary lotus-shaped museum. Writing this report, the author aims to investigate MBS regarding the application of guest activity programming model. Overall, the model is very significant to MBS in delivery of service excellence to its guests.
2. The application of guest activity programming model to MBS
It is not useless to spend time to explore the term of guest activity programs before applying the theory for MBS. According to Mill (2008), guest activity is also called as recreation which is “an activity that takes place during one’s free time, is enjoyable, freely chosen, and benefits the individual emotionally, socially, physically, cognitively, and spiritually”. In other words, recreation means chosen activities that guests can receive benefits from it, including having fun together. And in order to satisfy guests, popularly the guest activity director who plays an active role in ensuring guests to get benefits will plan guest activity programs.
The guest activity programming model (refers to Appendix) consists of 5 stages. First of all, it assesses guest needs. Perhaps it is influenced by 4 external factors such as history, environment, culture, and organization. These factors will contribute partly to generate guest needs. In particular, historical influences refer to the tradition and philosophy of the resort. Typically, the IR is a resort offering a rich variety of leisure and entertainment