MARK 463 CHAPTER 7
CHAPTER 7
IDENTIFYING AND UNDERSTANDING CONSUMERS
6 Categories of Factors Impacting Shoppers Figure 7-2 .174
Lifestyle: Social and Psychological Factors p. 177
Impact of Perceived Risk Figure 7-3 p. 178
6 Stages in the Consumer Decision Process Figure 7-6 p. 185
3 Types of Decision-Making p. 188
3 Types of Impulse-Buying p. 189
3 Types of Target Market Strategies pp. 191-193
6 Steps in devising a Target Market Strategy Figure 7-10 p. 192
Multiple Choice - Terminology/Concept
1. An objective, easily identifiable, and measurable population characteristic is called a(n) _____. a. AIO inventory b. demographic statistic c. lifestyle measure d. reference group measure
2. The manner in which an individual lives and spends his/her time and money is his/her _____. a. lifestyle b. consumer decision process c. reference group behavior d. social class structure
3. The average annual U.S. household after-tax income is about _____. a. $20,000 b. $35,000 c. $50,000 d. $65,000
4. Money left after paying taxes and buying necessities is referred to as _____. a. GDP per capita b. taxable income c. discretionary income d. disposable income
5. A group of people sharing a distinctive heritage is a(n) _____. a. culture b. reference group c. social class system d. AIO group
6. An informal ranking of people in a culture is a(n) _____. a. AIO group b. social class c. reference group d. family life cycle
Multiple Choice - Terminology/Concept
7. Income, occupation, and education are important components of _____. a. culture b. a family life cycle c. social class d. reference group affiliation
8. Aspirational, membership, and dissociative are forms of _____. a. social classes b. family life cycles c. reference groups d. household life cycles
9. The family life cycle shows _____. a. families which share a distinctive heritage b. how a typical family evolves from bachelorhood to children to
IDENTIFYING AND UNDERSTANDING CONSUMERS
6 Categories of Factors Impacting Shoppers Figure 7-2 .174
Lifestyle: Social and Psychological Factors p. 177
Impact of Perceived Risk Figure 7-3 p. 178
6 Stages in the Consumer Decision Process Figure 7-6 p. 185
3 Types of Decision-Making p. 188
3 Types of Impulse-Buying p. 189
3 Types of Target Market Strategies pp. 191-193
6 Steps in devising a Target Market Strategy Figure 7-10 p. 192
Multiple Choice - Terminology/Concept
1. An objective, easily identifiable, and measurable population characteristic is called a(n) _____. a. AIO inventory b. demographic statistic c. lifestyle measure d. reference group measure
2. The manner in which an individual lives and spends his/her time and money is his/her _____. a. lifestyle b. consumer decision process c. reference group behavior d. social class structure
3. The average annual U.S. household after-tax income is about _____. a. $20,000 b. $35,000 c. $50,000 d. $65,000
4. Money left after paying taxes and buying necessities is referred to as _____. a. GDP per capita b. taxable income c. discretionary income d. disposable income
5. A group of people sharing a distinctive heritage is a(n) _____. a. culture b. reference group c. social class system d. AIO group
6. An informal ranking of people in a culture is a(n) _____. a. AIO group b. social class c. reference group d. family life cycle
Multiple Choice - Terminology/Concept
7. Income, occupation, and education are important components of _____. a. culture b. a family life cycle c. social class d. reference group affiliation
8. Aspirational, membership, and dissociative are forms of _____. a. social classes b. family life cycles c. reference groups d. household life cycles
9. The family life cycle shows _____. a. families which share a distinctive heritage b. how a typical family evolves from bachelorhood to children to