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Market Analysis of Lg Consumer Durables

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Market Analysis of Lg Consumer Durables
A
PROJECT REPORT ON

MARKET ANALYSIS OF LG CONSUMER DURABLES &
DEALER DEVELOPMENT

For LG Electronic Pune Limited

Submitted By Pankaj kumar srivastava

1

Acknowledgement
It is indeed of great moment to pleasure to express my senses of per found gratitude & indebtness to all the people who have been instrumental in making my tanning a rich experience. I got the opportunity to do a challenging project in LG ELECTRONIC PUNE (INDIA) The project is the important part of our study and gives us a real practical exposure to the corporate world and it is almost impossible to do the same without the guidance of peoples in and around us. Specifically the summer training of from 2nd of May to 2nd of July that is generally termed as the partial fulfillment of our pgp program holds extreme importance for our whole career. Similarly while doing the topic “Market Survey on LG consumer durables & dealer development as a summer trainee I took many my projects in help. It gives me immense pleasure to acknowledge LG ELECTRONICS INDIA Ltd., which has been nice enough to give me a chance to do my summer training and providing me wonderful support through out my training period and afterward. I am thankful to MR. Sataya mohenty marketing manager Pune for allowing me to do my research in his office by knowing my interest in doing research on LG consumer durables and dealer development research.
2

I am grateful for his exceptional support for my study throughout these eight weeks. I have learned the meaning of marketing and professionalism from this great personality. I also thank to I would like to take this opportunity to extend my heartfelt gratitude to: Mr.K.R SINGH (Branch Manager) Mr.Rohan Laddha (Area sales manager) Mr.Mandar Damle (Logistic head)

I am also grateful to the Asmita Sawant, RSO, Shop manager, and the Distributor I worked with. The entire experience has been very encouraging and will certainly help me stand in good stead throughout my Career in

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