Market Analysis of Pigeon-Pea in Orissa

Market Analysis Of Pigeonpea
A Report
Submitted By: Debojyoti Chakraborty Dhruv Narang

Institute of Rural Management, Anand

Submitted to: PRADAN, Rayagada

Introduction The present report aims to understand the market linkages and value chain of Pigeonpea in Rayagada district, by interviewing farmers, retailers, middlemen and millers, specifically in the markets of Mukundpur, Ramanaguda and Rayagada. By trying to understand all the market dynamics involved from its harvest till its purchase, we also aimed to learn more about the following:

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The prices and profit margins associated with each level of the value chain. The quantities associated with each level of the value chain. The power structures present in the market dynamics. Role of the government in the value chain, and the gap between its policies and their ground implementation . Role of transportation in the value chain. Demand and Supply of Pigeonpea in the area. Role of information or misinformation in each stage.

While some of the above issues presented themselves clearly, some remained ambiguous, even as we tried desperately to find reliable data. It was tough to triangulate all of our findings, as some information remained obscure, partly due to the volatile nature of the pigeonpea market, and partly due to deliberate misinformation. We have highlighted these discrepancies while reporting our findings. Findings and Analysis Pigeon-pea is known by various names across the country. In North India, it is referred to as toor daal. The grain is called Gandule in Orissa, and many other parts of India. It is believed to be a native Indian pulse, and is a very rich source of protein, and has high nutritional value. Moreover, it doesn't have very high input requirements, in terms of soil fertility and irrigation. As mentioned above, we tried to understand the value chain of Pigeon-Pea through the markets of Mukundpur, Ramanaguda and Rayagada, and we visited them in that order. The present