Market Analysis On Scoot
Table of Contents
Introduction 3
Company Background 3
Scoot 3
Products and Offerings 4
Why Scoot? 5
Critical Analysis 5
External Environment - PESTEL 5
Political 6
Economic 6
Social 7
Technological 7
Environmental 7
Legal 8
Industry Analysis - Porter’s Five Forces 8
Bargaining Power of Customers 9
Bargaining Power of Suppliers 9
Intensity of Competition 10
Threat of New Entrants 10
Threat of Substitutes 10
Internal Analysis 11
Resource Based View 11
Competitor Analysis 12
SWOT Analysis 12
Conclusion 14
Introduction
Social media is rife with photos of travelers showcasing their exploits, often artfully, to their friends and relatives. Some documentations are too noteworthy to keep private and start to go viral on Youtube, Facebook, and other social media vehicles for the public eye’s enjoyment. For more, television segments and documentaries at present circle around exploring various cultures across the globe enticing viewers to get off the couch or the office and genuinely experience what the world has to offer. This is the present state of the global tourism industry. Traveling has become trendy. Nations are rallying to reap economic benefits from this rising demand recognizing tourism’s inert potential (for those who are just starting to catch up) and acting upon it through promotional efforts for their respective countries to the international market. Tourism attracts tourists, who are essentially consumers, fortifying consumption in the country. Followed up with stronger funding funneled into tourism efforts, creative angles and promotional tools are witnessed left and right. This is all happening at a rapid pace. Fundamental to the success of tourism is how one place is connected to the other - this is where transportation becomes vital. Tourism attempts are deemed futile if travel is hindered by ease of transportation. The airline industry, to be specific, makes tourism possible beyond land travel. It is key to the displacement of people
Introduction 3
Company Background 3
Scoot 3
Products and Offerings 4
Why Scoot? 5
Critical Analysis 5
External Environment - PESTEL 5
Political 6
Economic 6
Social 7
Technological 7
Environmental 7
Legal 8
Industry Analysis - Porter’s Five Forces 8
Bargaining Power of Customers 9
Bargaining Power of Suppliers 9
Intensity of Competition 10
Threat of New Entrants 10
Threat of Substitutes 10
Internal Analysis 11
Resource Based View 11
Competitor Analysis 12
SWOT Analysis 12
Conclusion 14
Introduction
Social media is rife with photos of travelers showcasing their exploits, often artfully, to their friends and relatives. Some documentations are too noteworthy to keep private and start to go viral on Youtube, Facebook, and other social media vehicles for the public eye’s enjoyment. For more, television segments and documentaries at present circle around exploring various cultures across the globe enticing viewers to get off the couch or the office and genuinely experience what the world has to offer. This is the present state of the global tourism industry. Traveling has become trendy. Nations are rallying to reap economic benefits from this rising demand recognizing tourism’s inert potential (for those who are just starting to catch up) and acting upon it through promotional efforts for their respective countries to the international market. Tourism attracts tourists, who are essentially consumers, fortifying consumption in the country. Followed up with stronger funding funneled into tourism efforts, creative angles and promotional tools are witnessed left and right. This is all happening at a rapid pace. Fundamental to the success of tourism is how one place is connected to the other - this is where transportation becomes vital. Tourism attempts are deemed futile if travel is hindered by ease of transportation. The airline industry, to be specific, makes tourism possible beyond land travel. It is key to the displacement of people