Market Analysis - Sony Bravia
Sony Bravia
In the Australian Marketplace
“Colour like No Other”
Executive Summary
Introduction Summary:
This report will articulate purchases of the Sony Bravia Television in the Australian marketplace. It will illustrate information to develop an in-depth understanding of the consumers buying habits. The research for this report includes information sourced from the Sony website itself, interpreted and applied to the Australian Marketplace.
Body Summary:
The major findings indicate there are various factors affecting the Australian marketplace. Overcoming a major threat is possible by utilising Sony’s strengths to maintain relevance in the Australian Marketplace.
Conclusion/Recommendation Summary:
It is clear that overtime, Sony will experience a variety of threats and weaknesses, that will jeopardise the success of the company. This report recommends that Sony maximises its strengths to continue creating innovative technology, to continue its perception of one of Australia’s premium television producers.
Table of Contents Executive Summary 2 Introduction 4 Purpose 4 Authorisation 4 Scope 4 Background 4 Environmental Scan 6 Economic influences: 6 Demographic influences 6 Competitive influences: 7 Political influences: 7 Social/Cultural: 8 Technological influences 8 S.W.O.T analysis 9 Conclusion 12 Reference list 14
Introduction
Purpose
This report aims to present an accurate investigation of Sony Bravia in the Australian marketplace, and to provide recommendations for the development of the company’s success.
Authorisation
This report is authorised by Anne Tonkin, TAFE SA, and written by Lynden Beck, a student of Anne Tonkin.
Scope
This report relates only to the Sony Bravia television, within the Sony Company and attempts to draw links to further development of understanding the Australian market place.
Background
In 1944, Mr. Akio Morita, an officer in the Japanese Navy worked with
In the Australian Marketplace
“Colour like No Other”
Executive Summary
Introduction Summary:
This report will articulate purchases of the Sony Bravia Television in the Australian marketplace. It will illustrate information to develop an in-depth understanding of the consumers buying habits. The research for this report includes information sourced from the Sony website itself, interpreted and applied to the Australian Marketplace.
Body Summary:
The major findings indicate there are various factors affecting the Australian marketplace. Overcoming a major threat is possible by utilising Sony’s strengths to maintain relevance in the Australian Marketplace.
Conclusion/Recommendation Summary:
It is clear that overtime, Sony will experience a variety of threats and weaknesses, that will jeopardise the success of the company. This report recommends that Sony maximises its strengths to continue creating innovative technology, to continue its perception of one of Australia’s premium television producers.
Table of Contents Executive Summary 2 Introduction 4 Purpose 4 Authorisation 4 Scope 4 Background 4 Environmental Scan 6 Economic influences: 6 Demographic influences 6 Competitive influences: 7 Political influences: 7 Social/Cultural: 8 Technological influences 8 S.W.O.T analysis 9 Conclusion 12 Reference list 14
Introduction
Purpose
This report aims to present an accurate investigation of Sony Bravia in the Australian marketplace, and to provide recommendations for the development of the company’s success.
Authorisation
This report is authorised by Anne Tonkin, TAFE SA, and written by Lynden Beck, a student of Anne Tonkin.
Scope
This report relates only to the Sony Bravia television, within the Sony Company and attempts to draw links to further development of understanding the Australian market place.
Background
In 1944, Mr. Akio Morita, an officer in the Japanese Navy worked with