To successfully complete a current market conditions competitive analysis of Apple’s iPhone one must first examine the history of this product. Apple released the first generation of iPhone on June 29, 2007. Apple’s CEO Steve Jobs made an announcement to introduce the iPhone in San Francisco at the MacWorld Conference and Expo. Jobs told the crowd the iPhone was five years ahead of the market of cell phones. The development of the iPhone was based on the combination of an MP3 player and telephone. The phone was the first of its kind. The iPhone was exclusive for AT& T customers because of the agreement with the two companies. AT& T was the only wireless carrier to carry the iPhone for the first five years. Apple would have to create an operating system because other data network was too slow. The iPhone runs Apple’s iOS mobile operating system. The iPhone has a multi-touch screen, virtual keyboard, Wi-Fi and cellular connectivity. Currently, there are seven generations, and they each have revised iOS operating system. The iPhone had the ability to run only applications Apple created. “However, in 2008, Apple introduced a kit that allows anyone to write programs that could run on the iPhone (Gresham, 1999-2013). Today, there are approximately 425,000 applications available to iPhone users.
Factors to consider There are several factors that affect demand, supply, and equilibrium prices in the market in which competitor organizations operate. Today’s cell phone market is considered rather massive according to recent studies. Two out of three people have a mobile device and landlines are swiftly becoming obsolete. Whether it is used to communicate with family, friends, or in certain career elements most Americans use mobile devices, and they have become a way of life and the foundation for every day communication functions in today’s society. This influx it becomes imperative is appropriate