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Market Entry
DIRECT MODE OF EXPORTING Choosing the best route to market entry is to strategically maximise sales and also understanding of market (customer).The direct mode of entry to the beinjing(china) market would be better because there are vast majority of agents ,distributors and wholesalers in the Beijing market . Beijing 's total population has topped 17.4 million, including just over 12 million official residents in the household register and 5.4 million in the floating population, said Zhang Yunli, Assistant Director of the Beijing Municipal Commission of Population and Family Planning at a population forum held in Fengtai District . Downtown Beijing is more crowded than the suburbs, with the population density of the capital center four times that of the immediate suburbs and sixty times that of the outer suburbs, said Zhang.The population in Beijing is predicted to maintain this upward trend over the next five to ten years.this shows that the market size is favourable for the product to be introduce . Based on CANADA and CHINA are signatory to WTO the rules of trade applies therein The selling of my product can be through various outlet but selling it to a distributor in the beinjing market can be of immence success because these distributor knows the market more than me they have researched the market and they have reliable customer networking system that’s the reason why a choose a renouned distribution to help in the selling of my maple syrup product and be able to break even with the market. First ,am going to know which distributor to contact that has reputable business infrastructure in china for me to do business with also I will visit the Chinese consulate in Canada and the embassy this will be my first point of call for me to have a handy and vital information about all successful distributor for me to pick which of them I can do business with ,after picking the right one and all term of trade are agreed between us then shipping of my


References: www.csis.org www.policyandsociety.org www.foreign www.eolss.net FITTSKILLs: (INTERNATIONAL MARKET ENTRY STRATEGIES) Fifth edition
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