Market Entry Strategy for Entry Into the Romanian Poultry Market Formal Business Report
Team HotWings
BISM 8900
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MARKET ENTRY STRATEGY FOR ENTRY INTO THE ROMANIAN POULTRY MARKET
FORMAL BUSINESS REPORT
August 2009 Table of Contents
Letter of Acceptance v
Letter of Transmittal viii
Executive Summary 1
Introduction 2
Country Risk Analysis 3
Economic Performance 4
Economic System and Development 4
Economic Strength 7
Agriculture 8
Inflation 9
Trade Balance 10
Employment 14
Cultural Risk 15
History 15
Cultural Dimensions 16
Education 17
Language 17
Legal Constrains 18
Political Risks 19
Political Structure 19
Taxation 19
Infrastructure 20
Market Analysis 21
Demand/Capacity 22
Competition 23
Production Sources 25
Global Agriculture Information Network (GAIN) Report 26
Market Risks Identified 27
Origin Labeling Requirements 27
Summary and Positioning within Global Marketplace 28
Country and Market Risk Summary 28
Summary and Positioning within Global 29
Country Portfolio 29
SWOT Analysis 31
Strengths 31
Weaknesses 32
Opportunities 32
Threats 33
Strategies and Risks 34
Broiler Welfare Directive 34
Imports from Competitive Countries 35
Domestic Poultry Production 36
Strategies 37
Strategic Recommendation 39
References 40
Davidova, S. and Thomson, K. J. (2003) Romanian Agriculture and Transition toward the EU. Lexington Books, Lanham. ISBN: 0-7391-0518-3 40
Appendix A 43
Team Charter 43
Appendix B 52
Cultural Values Matrix 52
Executive Summary
Romania is a developing Eastern European country with that has an established agricultural industry. Romania joined the European Union in 2007 which gives the agricultural industry access to EU arm subsidy programs, along with access to markets without tariff concerns.
Team HotWings has evaluated the conditions for the poultry processing industry in Romania. Considering the economic conditions in the country, the receptiveness Romania has for foreign
BISM 8900
This page intentionally left blank.
MARKET ENTRY STRATEGY FOR ENTRY INTO THE ROMANIAN POULTRY MARKET
FORMAL BUSINESS REPORT
August 2009 Table of Contents
Letter of Acceptance v
Letter of Transmittal viii
Executive Summary 1
Introduction 2
Country Risk Analysis 3
Economic Performance 4
Economic System and Development 4
Economic Strength 7
Agriculture 8
Inflation 9
Trade Balance 10
Employment 14
Cultural Risk 15
History 15
Cultural Dimensions 16
Education 17
Language 17
Legal Constrains 18
Political Risks 19
Political Structure 19
Taxation 19
Infrastructure 20
Market Analysis 21
Demand/Capacity 22
Competition 23
Production Sources 25
Global Agriculture Information Network (GAIN) Report 26
Market Risks Identified 27
Origin Labeling Requirements 27
Summary and Positioning within Global Marketplace 28
Country and Market Risk Summary 28
Summary and Positioning within Global 29
Country Portfolio 29
SWOT Analysis 31
Strengths 31
Weaknesses 32
Opportunities 32
Threats 33
Strategies and Risks 34
Broiler Welfare Directive 34
Imports from Competitive Countries 35
Domestic Poultry Production 36
Strategies 37
Strategic Recommendation 39
References 40
Davidova, S. and Thomson, K. J. (2003) Romanian Agriculture and Transition toward the EU. Lexington Books, Lanham. ISBN: 0-7391-0518-3 40
Appendix A 43
Team Charter 43
Appendix B 52
Cultural Values Matrix 52
Executive Summary
Romania is a developing Eastern European country with that has an established agricultural industry. Romania joined the European Union in 2007 which gives the agricultural industry access to EU arm subsidy programs, along with access to markets without tariff concerns.
Team HotWings has evaluated the conditions for the poultry processing industry in Romania. Considering the economic conditions in the country, the receptiveness Romania has for foreign
References: Berry, Elisabeth B. (2009, Feb 20). United States Department of Agriculture. Gain Report. EU-27 Poultry and Products Semi-Annual 2009 Retrieved from: http://www.fas.udsda.gov/gainfiles/200902/146327345.pfd Central Intelligence Agency (CIA) Davidova, S. and Thomson, K. J. (2003) Romanian Agriculture and Transition toward the EU. Lexington Books, Lanham. ISBN: 0-7391-0518-3 East Agri European Rural Poultry Association. (2007) Animal Welfare Labeling in Poultry: The Label Rouge Experience in France. Retrieved from: http://ec.europa.eu/food/committees/advisory/labelrouge.pdf FAO Corporate Hugh, Edward (2009, August 14). From Original Sin To The Eternal Triangle - Lessons From Central Europe. Posted to http://romaniaeconomywatch.blogspot.com/ Hugh, Edward (2009, March 30) Richardson, Sarah (2008). Building. Emerging Market Focus: Romania. Retrieved from http://www.building.co.uk/story.asp?storycode=3129250#ixzz0OEVUprZT Romanian National Institute of Statistics (INSSE).Statistical Yearbook 2007 West Region Development Agency (2009, July 23). Western Region Romania. Romania could finish 2009 – lowest unemployment rate. Retrieved from: http://www.regiuneavest.ro/en/news/page/id/59/ World Bank (2009), Doing Business: Country Profile Romania World Economic Forum.The Global Competitiveness Report 2008-2009. Retrieved from http://gcr.weforum.org/gcr/ World Trade Organization (WTO), 2008 August 9, 2009 I