Market Opportunity Analysis
MARKET OPPORTUNITY ANALYSIS
Market Opportunity Analysis is a prime tool to determine attractiveness and probability of success in the growing market. It helps in understanding: • It is important for companies to evaluate opportunities so as to grow their business and to sustain in a competitive world where competitors
Following is the Opportunity Matrix that can be used to analyze opportunity.
| |Success Probability |
| | |
|Attractiveness | |
| | |High |Low |
| | | | |
| | High | | |
| | Low | | |
| | |1 |2 |
| | |3 |4 |
1 - determines opportunity that is High on Attractiveness as well as High on Success Probability. 2 - on the other hand is opportunity that is High on Attractiveness and Low on Success Probability.
3 - determine opportunity that is Low on Attractiveness and High on Success Probability.
4 - on the other hand is case where Attractiveness is Low and even probability is very Low. [Case 4 should not be termed as opportunity as it has low attractiveness and even low success probability]
CASE STUDY
APT TECHNOLOGIES
Apt Technologies promoted by technocrat entrepreneurs was established in the year 2003, in Coimbatore, Tamilnadu, India. The organization was registered as trader & importer of packaging machines and equipments
Apt Technologies promotes world class products imported from Taiwan, Japan and Singapore in the Brand name of " Apt Pack "
OBJECTIVE
To evaluate the market opportunity analysis based on the,
-
Market Opportunity Analysis is a prime tool to determine attractiveness and probability of success in the growing market. It helps in understanding: • It is important for companies to evaluate opportunities so as to grow their business and to sustain in a competitive world where competitors
Following is the Opportunity Matrix that can be used to analyze opportunity.
| |Success Probability |
| | |
|Attractiveness | |
| | |High |Low |
| | | | |
| | High | | |
| | Low | | |
| | |1 |2 |
| | |3 |4 |
1 - determines opportunity that is High on Attractiveness as well as High on Success Probability. 2 - on the other hand is opportunity that is High on Attractiveness and Low on Success Probability.
3 - determine opportunity that is Low on Attractiveness and High on Success Probability.
4 - on the other hand is case where Attractiveness is Low and even probability is very Low. [Case 4 should not be termed as opportunity as it has low attractiveness and even low success probability]
CASE STUDY
APT TECHNOLOGIES
Apt Technologies promoted by technocrat entrepreneurs was established in the year 2003, in Coimbatore, Tamilnadu, India. The organization was registered as trader & importer of packaging machines and equipments
Apt Technologies promotes world class products imported from Taiwan, Japan and Singapore in the Brand name of " Apt Pack "
OBJECTIVE
To evaluate the market opportunity analysis based on the,
-