Market orientation

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On: 02 October 2013, At: 08:48
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Journal of Marketing Management
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 From market orientation to brand orientation in the public sector a Johan Gromark & Frans Melin a b

Lund University, Sweden

b

Lund University, Sweden
Published online: 02 Sep 2013.

To cite this article: Johan Gromark & Frans Melin (2013) From market orientation to brand orientation in the public sector, Journal of Marketing Management, 29:9-10, 1099-1123, DOI:
10.1080/0267257X.2013.812134
To link to this article: http://dx.doi.org/10.1080/0267257X.2013.812134

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