Market Penetration of Newspaper
Page |1
Project Report
On
MARKET RESEARCH AND MARKET
PENETRATION OF BUSINESS STANDARD
WITH
SUBMITTED BY,
Poorna
Page |2
Declaration
I, Poorna hereby declare that the report on “summer training” entitled “Market Research and
Market Penetration of Business Standard” is a result of my own work and indebtedness to work in publications, if any have been duly acknowledged.
Place: Delhi
Date:
Signature
Poorna
Page |3
ACKNOWLEDGEMENT
During the perseverance of this project, I was supported by different people, whose names if not mentioned would be inconsiderate on part. First of all I would like to thanks, BUSINESS
STANDARD LIMITED for an opportunity to undergo my summer training in Delhi.
I would like to extend my sincere gratitude and appreciation to the industry guide who supported me and initiated me into the study of “Market Research and Brand comparison study for various economic dailies”. It has indeed been a great experience working under them. During the course of the project for their invaluable advice and guidance provided throughout this project.
I would also like to thank my mentor for his constant support throughout the duration of the project.I would also like to give my sincere gratitude to all my friends for supporting me throughout the completion of my project.
Page |4
Preface
Summer project is part of academic requirement incorporated in the curriculum of MBA
Program. This exercise enables to get practical exposure to realities of corporate world in action and practice. A great knowledge comes from better theoretical knowledge and a good experience. I got a truly rewarding chance to get best feel and experience of the real world economic environment in the best possible manner. For this practical training, I had undergone a research project on “Market Research and Market Penetration of Business Standard”.
During the training period I had studied how attitude of consumer perception
Project Report
On
MARKET RESEARCH AND MARKET
PENETRATION OF BUSINESS STANDARD
WITH
SUBMITTED BY,
Poorna
Page |2
Declaration
I, Poorna hereby declare that the report on “summer training” entitled “Market Research and
Market Penetration of Business Standard” is a result of my own work and indebtedness to work in publications, if any have been duly acknowledged.
Place: Delhi
Date:
Signature
Poorna
Page |3
ACKNOWLEDGEMENT
During the perseverance of this project, I was supported by different people, whose names if not mentioned would be inconsiderate on part. First of all I would like to thanks, BUSINESS
STANDARD LIMITED for an opportunity to undergo my summer training in Delhi.
I would like to extend my sincere gratitude and appreciation to the industry guide who supported me and initiated me into the study of “Market Research and Brand comparison study for various economic dailies”. It has indeed been a great experience working under them. During the course of the project for their invaluable advice and guidance provided throughout this project.
I would also like to thank my mentor for his constant support throughout the duration of the project.I would also like to give my sincere gratitude to all my friends for supporting me throughout the completion of my project.
Page |4
Preface
Summer project is part of academic requirement incorporated in the curriculum of MBA
Program. This exercise enables to get practical exposure to realities of corporate world in action and practice. A great knowledge comes from better theoretical knowledge and a good experience. I got a truly rewarding chance to get best feel and experience of the real world economic environment in the best possible manner. For this practical training, I had undergone a research project on “Market Research and Market Penetration of Business Standard”.
During the training period I had studied how attitude of consumer perception
References: 1) www.business-standard.com 2) www.Economictimes.com 3) www.google.com 4) www.businessline.com 5) www.auditbureau.org Training Kit Provided by the Business Standard.