Market Plan of Pran Juice
Background:
Pran-RFL Group is the largest food and Nutrition Company of Bangladesh founded in 1981.
Company Profile | Type | Private | Industry | Food processing | Founded | 1981 | Founder(s) | Maj Gen (retd) Amjad Khan Chowdhury | Headquarters | Pran-RFL Center, 105, Progoti Sarani, Middle Badda, Dhaka 1212, Bangladesh | Area served | South Asia, Africa, North America, Europe, Middle East | Key people | Maj Gen (retd) Amjad Khan Chowdhury (CEO) | Products | Juice, Beverage, Drink, Confectionery, Culinery, Snacks, Biscuits and Bakery, Dairy | Revenue | Bangladeshi Taka 1 Billion [1] | Employees | 30,000 |
Distinctive Competencies
Competitive Advantage: * According to the information from different sources “Pran” is now the market leader in the juice sector of soft drinks market. Its hold 43% market share in their hand. This company is in this market for several years. For this reason the brand name is well established and their distribution channel is relatively better than other allied industries. This is the great competitive advantage for Pran Group.
* Our product in quality which is unique in the Juice & soft drinks market. Customer will not be able to feel the same way for the other Juice & soft drinks in the market.
SWOT Analysis:
Strength:
* Huge food & drinks Varity. * Food & drinks quality is good. * Mainly Bangladeshi customer based. * Product availability is more. * Brand Image: The name Pran itself the premier beverage brand image. It has been able to create enormous goodwill by its quality product all over Bangladesh. * Innovative Product: There are lots of soft drinks and juice product like mango juice, oranges juice etc are available in Bangladesh. But no one is come out with Coconut juice. Since it is the first product in Bangladesh, it has much more probability to achieve success. * Cost advantage: Already Pran provides various types of beverage product
Pran-RFL Group is the largest food and Nutrition Company of Bangladesh founded in 1981.
Company Profile | Type | Private | Industry | Food processing | Founded | 1981 | Founder(s) | Maj Gen (retd) Amjad Khan Chowdhury | Headquarters | Pran-RFL Center, 105, Progoti Sarani, Middle Badda, Dhaka 1212, Bangladesh | Area served | South Asia, Africa, North America, Europe, Middle East | Key people | Maj Gen (retd) Amjad Khan Chowdhury (CEO) | Products | Juice, Beverage, Drink, Confectionery, Culinery, Snacks, Biscuits and Bakery, Dairy | Revenue | Bangladeshi Taka 1 Billion [1] | Employees | 30,000 |
Distinctive Competencies
Competitive Advantage: * According to the information from different sources “Pran” is now the market leader in the juice sector of soft drinks market. Its hold 43% market share in their hand. This company is in this market for several years. For this reason the brand name is well established and their distribution channel is relatively better than other allied industries. This is the great competitive advantage for Pran Group.
* Our product in quality which is unique in the Juice & soft drinks market. Customer will not be able to feel the same way for the other Juice & soft drinks in the market.
SWOT Analysis:
Strength:
* Huge food & drinks Varity. * Food & drinks quality is good. * Mainly Bangladeshi customer based. * Product availability is more. * Brand Image: The name Pran itself the premier beverage brand image. It has been able to create enormous goodwill by its quality product all over Bangladesh. * Innovative Product: There are lots of soft drinks and juice product like mango juice, oranges juice etc are available in Bangladesh. But no one is come out with Coconut juice. Since it is the first product in Bangladesh, it has much more probability to achieve success. * Cost advantage: Already Pran provides various types of beverage product