Market Portfolio of Ghd and United Colour of Benetton
Contents:
1.0 Introduction………………………………………….3
1.1 Benetton
1.2 GHD
1.3 Company 1…………………………………………....4
1.4 Benetton Advert + Target Market
1.5 Company 2…………………………………………....5
1.6 GHD Advert + Target Market
1.7 Theories of Consumer Behaviour…………………..6-8
Benetton.....................................................................6
GHD..........................................................................7
1.9 Assessment & measurement of advertising impact...8-9
Benetton......................................................................8
GHD............................................................................9
2.0 Bibliography..........................................................10-11
Appendix.....................................................................12-16
1.0 Introduction:
This portfolio looks at the advertising approach of two contrasting companies. The companies that will be discussed are United Colours of Benetton and GHD. These are both popular global firms.
1.1 United Colours of Benetton:
Benetton is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style and passion are clearly seen in its brands, the casual United Colours of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world offers high quality customer services and generates a total turnover of over 2 billion euro.
The Benetton team create new lines for different targets from children, men and women to expectant mothers, offering them not only practical and modern styles but also maximum comfort. (Benetton, 2009)
1.2 GHD:
GHD is the brand behind the world’s favourite styling irons, the ‘can’t-live-without’ hair and beauty accessory. It is adored by celebrities and favoured by stylists. GHD was established
1.0 Introduction………………………………………….3
1.1 Benetton
1.2 GHD
1.3 Company 1…………………………………………....4
1.4 Benetton Advert + Target Market
1.5 Company 2…………………………………………....5
1.6 GHD Advert + Target Market
1.7 Theories of Consumer Behaviour…………………..6-8
Benetton.....................................................................6
GHD..........................................................................7
1.9 Assessment & measurement of advertising impact...8-9
Benetton......................................................................8
GHD............................................................................9
2.0 Bibliography..........................................................10-11
Appendix.....................................................................12-16
1.0 Introduction:
This portfolio looks at the advertising approach of two contrasting companies. The companies that will be discussed are United Colours of Benetton and GHD. These are both popular global firms.
1.1 United Colours of Benetton:
Benetton is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style and passion are clearly seen in its brands, the casual United Colours of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world offers high quality customer services and generates a total turnover of over 2 billion euro.
The Benetton team create new lines for different targets from children, men and women to expectant mothers, offering them not only practical and modern styles but also maximum comfort. (Benetton, 2009)
1.2 GHD:
GHD is the brand behind the world’s favourite styling irons, the ‘can’t-live-without’ hair and beauty accessory. It is adored by celebrities and favoured by stylists. GHD was established
Bibliography: 1. United Colours of Benetton (2009) About Benetton. (Online) Available at: http://production.investis.com/ben_en/about/ [Accessed: 29 November, 2009) 2 3. Benetton,(2003) Benetton (Online) Available at: www.benetton.com [Accessed 1 December, 2009] 4 7. Ghd (2008) The Solution (Online) Available at: http://www.iabuk.net/media/images/ghd_Final_23Apr08_3296.pdf [Accessed: 3 December, 2009) 8 12. GHD (2009) The Ghd Story (Online) Available at: http://www.ghdhair.com/about [Accessed: 7 December, 2009] 13 14. Kelly, R (2009) GHD 'fairytales ' (Online) Available at: http://www.campaignlive.co.uk/thework/news/966894/GHD-fairytales-Rainey-Kelly-Campbell-Roalfe-Y-R/ [Accessed: 7 December, 2009] 15