Market Position of Nokia Smart Phones
Problem with Nokia smartphones
As Nokia entered the smarphone market well after Apple RIM. And Samsumg/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore, prefer buying brand that made their proof on the market. Thsus/ is lagging behind its rival in the smartphone market. They launched the Lumina 900 with windows software; but customers are still hesitating to purchase the phone’. 1. In a market that’s shifting rapidly towards smart phones, Nokia puts its American marketing might behind phones with less functionality. 2. In a market where the top smart phone manufacturers have close partnerships with carriers, Nokia has few. 3. It has big consumer awareness problems: When asked to name the top smart phones, people will think of the iPhone, Blackberries, even HTC and Samsung before they’ll think of Nokia. 4. Nokia simply hasn’t marketed smart phones much, or well, here. Nokia is not talking to consumers.
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About the company Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. It has since established aleading brand presence in many local markets, and business has expandedconsiderably in all areas to support customer needs and the growth of thetelecommunications industry. Nokia also produces mobile phoneinfrastructure and other telecommunications equipment for applicationssuch as traditional voice telephony, ISDN, broadband access, professionalmobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA.
SWOT Analysis of the Company: Nokia
Strengths:
Nokia has largest network of distribution and selling as compared toother mobile phone company in the world. It is backed with the highquality and
As Nokia entered the smarphone market well after Apple RIM. And Samsumg/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore, prefer buying brand that made their proof on the market. Thsus/ is lagging behind its rival in the smartphone market. They launched the Lumina 900 with windows software; but customers are still hesitating to purchase the phone’. 1. In a market that’s shifting rapidly towards smart phones, Nokia puts its American marketing might behind phones with less functionality. 2. In a market where the top smart phone manufacturers have close partnerships with carriers, Nokia has few. 3. It has big consumer awareness problems: When asked to name the top smart phones, people will think of the iPhone, Blackberries, even HTC and Samsung before they’ll think of Nokia. 4. Nokia simply hasn’t marketed smart phones much, or well, here. Nokia is not talking to consumers.
-------------------------------------------------
Top of Form
Bottom of Form
Explore
About the company Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. It has since established aleading brand presence in many local markets, and business has expandedconsiderably in all areas to support customer needs and the growth of thetelecommunications industry. Nokia also produces mobile phoneinfrastructure and other telecommunications equipment for applicationssuch as traditional voice telephony, ISDN, broadband access, professionalmobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA.
SWOT Analysis of the Company: Nokia
Strengths:
Nokia has largest network of distribution and selling as compared toother mobile phone company in the world. It is backed with the highquality and