Market Research
TABLE OF CONTENTS 1. MARKET PROBLEM FOR RESEARCH 2 1.1 Introduction 2 1.2 Background 2 2. SECONDARY RESEARCH 3 3. PROBLEM STATEMENT 4 4. METHODOLOGY 5 4.1 Research Method 5 4.2 Instrument Development 5 4.3 Sampling 5 4.4 Fieldwork 6 4.5 Data Analysis Method 6 5. INTERPRETATION OF FINDINGS 7 5.1 Research Objective 1: 7 5.1.1 Technological devices currently owned by tertiary students 7 5.1.2 Technological device(s) that tertiary students currently use for study and their one preferred device that best suit them 8 5.1.3 Main reasons for making their selection 9 5.2 Research Objective 2: 10 5.2.1 Usage of educational software for their studies currently 10 5.2.2 Difficulties encountered when using their current software 11 5.2.3 Preference of an online or offline software 12 5.2.4 Rating the factors in regards to the ideal software 13 5.2.5 Ranking the factors in accordance to importance 14 6. LIMITATIONS 15 7. CONCLUSION 16 APPENDICES 17 REFERENCE LIST 20
1. MARKET PROBLEM FOR RESEARCH
1.1 Introduction
The purpose of this report is to assist Best Education in understanding the current usage situation of technological devices for study purposes by tertiary education students in Singapore. Through conducting the market research, it allows Best Education to gain a better understanding of their target market and to develop and ideal educational software to serve their needs. The research also explores the areas of students’ preferences for technological devices and their evaluation of effectiveness and satisfactions of current technology.
The data collection instrument used to conduct the survey is a survey questionnaire. The survey questionnaire can be found in Appendix A of the report.
1.2 Background
As the increasing need for proper qualifications in the workforce industry as surfaced over the years, there are more people pursing diploma and degree certifications especially
1. MARKET PROBLEM FOR RESEARCH
1.1 Introduction
The purpose of this report is to assist Best Education in understanding the current usage situation of technological devices for study purposes by tertiary education students in Singapore. Through conducting the market research, it allows Best Education to gain a better understanding of their target market and to develop and ideal educational software to serve their needs. The research also explores the areas of students’ preferences for technological devices and their evaluation of effectiveness and satisfactions of current technology.
The data collection instrument used to conduct the survey is a survey questionnaire. The survey questionnaire can be found in Appendix A of the report.
1.2 Background
As the increasing need for proper qualifications in the workforce industry as surfaced over the years, there are more people pursing diploma and degree certifications especially