market research
BAHRIA UNIVERSITY
ISLAMABAD CAMPUS
BIM & CS
In The Name Of Allah Most Gracious, Most Merciful
“Allah is the Light of the heavens and the earth. The Parable of His Light is as if there were a Niche and within it a Lamp:
The Lamp enclosed in Glass:
The glass as it was a brilliant star:
Lit from a blessed Tree, an Olive, neither of the east nor of the west, whose oil is well-nigh luminous, though fire scarce touched it: Light upon Light!
Allah does guide whom He will to His Light:
Allah does set forth Parables for men:
And Allah does know all things.”
Acknowledgments:
First and foremost we would like to thank Almighty Allah, The Glorious, The Supreme, the King of the Kings, whose help and guidance in both worlds is unparallel.
We would like to thank to our parents for their help and guidance through out our life.
We would also like to thank to the FAIR & LOVELY employees for helping us to complete this project. This project would not be a reality without their help. They have been very assisting in the development of the product. We are also grateful to the entire faculty that has helped since I came to the university.
TABLE OF CONTENTS
TOPICS PAGE NO.
Unilever Introduction 8
Products of Unilever in Pakistan 16
Product Market expansion Grid 17
Product Introduction 18
Product Detail 21
Four P’s of Marketing 26
Marketing Environment 36
Market Segmentation 44
Target Market 50
Positioning 55
Customer Relationship Management(CRM) 57
SWOT Analysis 59
Conclusion 64
QUESTIONNAIRE WITH THE BRAND MANAGER
Q: 1. Sir, do you people use
ISLAMABAD CAMPUS
BIM & CS
In The Name Of Allah Most Gracious, Most Merciful
“Allah is the Light of the heavens and the earth. The Parable of His Light is as if there were a Niche and within it a Lamp:
The Lamp enclosed in Glass:
The glass as it was a brilliant star:
Lit from a blessed Tree, an Olive, neither of the east nor of the west, whose oil is well-nigh luminous, though fire scarce touched it: Light upon Light!
Allah does guide whom He will to His Light:
Allah does set forth Parables for men:
And Allah does know all things.”
Acknowledgments:
First and foremost we would like to thank Almighty Allah, The Glorious, The Supreme, the King of the Kings, whose help and guidance in both worlds is unparallel.
We would like to thank to our parents for their help and guidance through out our life.
We would also like to thank to the FAIR & LOVELY employees for helping us to complete this project. This project would not be a reality without their help. They have been very assisting in the development of the product. We are also grateful to the entire faculty that has helped since I came to the university.
TABLE OF CONTENTS
TOPICS PAGE NO.
Unilever Introduction 8
Products of Unilever in Pakistan 16
Product Market expansion Grid 17
Product Introduction 18
Product Detail 21
Four P’s of Marketing 26
Marketing Environment 36
Market Segmentation 44
Target Market 50
Positioning 55
Customer Relationship Management(CRM) 57
SWOT Analysis 59
Conclusion 64
QUESTIONNAIRE WITH THE BRAND MANAGER
Q: 1. Sir, do you people use
Bibliography: List of references: 1. Mr. Shiraz Baig (Section manager in Marketing department) 2. Internet Web Sites: www.unilever.com www.fair & lovely.htm www.Fair & Lovely Fairness Soap with Fairness Beads - herbal skin care product from mall coimbatore_com.htm.com