Market Research
Seminar One
Seminar Objectives
Students will:
See some news stories that have ethical dimensions
Read the Case Study without knowing any ethical analysis techniques
Discuss the ethical dilemmas in the Case Study
Take personal notes of initial impressions and feelings about the Case Study
Keep the notes for comparison with the analysis of the same case study in Seminar Five.
Preparation for Seminar
Make sure that you attend the seminar with a print out of the Seminar Brief and The Case Study.
We want you to be prepared to capture your initial impressions of an ethical dilemma case by writying journal notes. These will include the thoughts and ideas of others in your seminar. This will create a set of baseline notes that you can refer back to during your assignment. You will be able to tell us how working in your seminar teams (from Seminars Two to Six) and using module content has enabled you to be better prepared for future ethical dilemmas that you might encounter in your career.
Seminar Activity: Ethics in the News
You tutor will identify some stories in the media that have interesting ethical dimensions. Try to be on time as this will always be right at the beginning of the seminar. You have to find an ethical issue with a dilemma for the decision-maker(s) as your assignment essay. Ethics in the News can be a very useful start to your search!
SEMINAR ONE: CASE STUDY
The Case of the Holiday (based on actual events)
This case concerns a young medium sized advertising agency in Germany. It had had grown rapidly in the four years since it was founded and had just opened a new office in the US. The company operates in a highly competitive market in which failure to meet customers’ deadlines incurs substantial penalties. Work is almost exclusively project-based, in a high pressure but largely informal environment where teams predominate and hierarchy is little in evidence. The company pays well, and its employees are highly
Seminar Objectives
Students will:
See some news stories that have ethical dimensions
Read the Case Study without knowing any ethical analysis techniques
Discuss the ethical dilemmas in the Case Study
Take personal notes of initial impressions and feelings about the Case Study
Keep the notes for comparison with the analysis of the same case study in Seminar Five.
Preparation for Seminar
Make sure that you attend the seminar with a print out of the Seminar Brief and The Case Study.
We want you to be prepared to capture your initial impressions of an ethical dilemma case by writying journal notes. These will include the thoughts and ideas of others in your seminar. This will create a set of baseline notes that you can refer back to during your assignment. You will be able to tell us how working in your seminar teams (from Seminars Two to Six) and using module content has enabled you to be better prepared for future ethical dilemmas that you might encounter in your career.
Seminar Activity: Ethics in the News
You tutor will identify some stories in the media that have interesting ethical dimensions. Try to be on time as this will always be right at the beginning of the seminar. You have to find an ethical issue with a dilemma for the decision-maker(s) as your assignment essay. Ethics in the News can be a very useful start to your search!
SEMINAR ONE: CASE STUDY
The Case of the Holiday (based on actual events)
This case concerns a young medium sized advertising agency in Germany. It had had grown rapidly in the four years since it was founded and had just opened a new office in the US. The company operates in a highly competitive market in which failure to meet customers’ deadlines incurs substantial penalties. Work is almost exclusively project-based, in a high pressure but largely informal environment where teams predominate and hierarchy is little in evidence. The company pays well, and its employees are highly