market research about Porsch
Porsche Market Research Report
RMIT INTERNATIONAL UNIVERSITY
Lecturer: Mr. Moulik Zaveri
Vu Ngoc Thuy
Le Thi Quynh Anh
Nguyen Ngoc Chau
Vu Doan Thanh Tam
Trinh Bao Hoang Thu
Le Ngoc Huyen
s3324477 s3299716 s3258149 s3325154 s3274937 s3324476 MARKET RESEARCH REPORT
CAYENNE PORSCHE
Group 3 - Semester C 2012
RMIT University | Market Research | Sem C 2012 1
Porsche Market Research Report
Table of Contents
I.
Executive Summary .............................................................................................................................................................................................. 3
II.
Introduction and background ................................................................................................................................................................................ 4
III.
Secondary research and literature review .......................................................................................................................................................... 4
1.
Industry Overview ............................................................................................................................................................................................. 4
2.
Sales & Market .................................................................................................................................................................................................. 4
3.
Customer Trend ................................................................................................................................................................................................. 5
IV.
V.
Problem statement .............................................................................................................................................................................................. 5
Methodology
RMIT INTERNATIONAL UNIVERSITY
Lecturer: Mr. Moulik Zaveri
Vu Ngoc Thuy
Le Thi Quynh Anh
Nguyen Ngoc Chau
Vu Doan Thanh Tam
Trinh Bao Hoang Thu
Le Ngoc Huyen
s3324477 s3299716 s3258149 s3325154 s3274937 s3324476 MARKET RESEARCH REPORT
CAYENNE PORSCHE
Group 3 - Semester C 2012
RMIT University | Market Research | Sem C 2012 1
Porsche Market Research Report
Table of Contents
I.
Executive Summary .............................................................................................................................................................................................. 3
II.
Introduction and background ................................................................................................................................................................................ 4
III.
Secondary research and literature review .......................................................................................................................................................... 4
1.
Industry Overview ............................................................................................................................................................................................. 4
2.
Sales & Market .................................................................................................................................................................................................. 4
3.
Customer Trend ................................................................................................................................................................................................. 5
IV.
V.
Problem statement .............................................................................................................................................................................................. 5
Methodology
References: In their journal “Business Strategy Series” (2009), the authors stated that, for Trends, “there are differences in trends these days.