Preview

Market Research Assignment

Powerful Essays
Open Document
Open Document
889 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Market Research Assignment
MARKET RESEARCH ASSIGNMENT

Case1. A travel magazine reported on quality of in flight services based on the results of interviewing 20 passengers from each of the airlines.
|In flight service parameters | MEAN |df |F |p |
| |Air India |Jet |Kingfisher | |
|royalsok |25.00 |0.00 |0.5 |0.84 |
|beerok |3.00 |0.02 |0.23 |-0.34 |
| | | | |-3.63 |

Table 2. Wilks' Lambda
|Test of Function(s) |Wilks' Lambda |Chi-square |df |p |
|1 |0.24 |54.266 |8 |0.00 |

Table 3: Classification Results(a)
| | |country |Predicted Group Membership |Total |
| | | |Danish |British | |
| |% |Danish |5 |o |100.0 |
| | |British |0 |5 |100.0 |

a - 100% of original grouped cases correctly classified.

Solution: The regression analysis output shows in its p value that the classification of groups has been correctly done which is
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing Research
    • 397 Words
    • 2 Pages

    Marketing Research

    Frequencies are commonly used for the initial analysis of a data set. Frequencies provide statistics and graphical displays that are useful for describing all different types of variables.…

    • 397 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Research
    • 23676 Words
    • 95 Pages

    Marketing Research

    The key reason that the marketing concept has been recognized as the "right philosophy" is that it:…

    • 23676 Words
    • 95 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    British Airways Marketing Research
    • 1183 Words
    • 5 Pages

    British Airways Marketing Research

    It is important that the questionnaire should be structured in such a way that it will earn the customer’s trust before moving on to the behavioural questions. The respondents should initially be asked demographic type of questions including age, profession, purpose of travel and have their gender verified. Geographic questions should follow next with questions on place of destination/departure. Then, they should be asked what other airlines they considered prior to the ticket purchase and what attributes influenced them to choose British Airways. The questions can be pre-determined by the researcher allowing the respondent to choose the most appropriate answer or allowing the customer to fill in the answer him/herself.…

    • 1183 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Market Research
    • 442 Words
    • 2 Pages

    Market Research

    2. City Corporation produces and sells a single product. Data concerning that product appear below:…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Marketing and Market Research
    • 947 Words
    • 4 Pages

    Marketing and Market Research

    Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project.…

    • 947 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Research
    • 2777 Words
    • 12 Pages

    Marketing Research

    9807 Marketing Research 200 Bentley Campus 03 Jul 2013 School of Marketing, Curtin Business School…

    • 2777 Words
    • 12 Pages
    Good Essays
    Read More
  • Good Essays

    Delta Strategic Analysis
    • 33039 Words
    • 133 Pages

    Delta Strategic Analysis

    Carey, S. (2012, June 19). U.S. Airlines Scored Poorly in Consumer Survey. Retrieved from The Wall Street Journal: http://online.wsj.com/article/SB10001424052702303703004577475002478830004.html…

    • 33039 Words
    • 133 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Research Assignment
    • 1557 Words
    • 7 Pages

    Marketing Research Assignment

    For a successful firm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main method to collect information and data from customers for making firm’s decision. However, there is a different between qualitative and quantitative which used in different part of projects. And they both have advantages and disadvantages in the process and the conclusion which may lead to incorrect decisions.…

    • 1557 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Research
    • 2083 Words
    • 9 Pages

    Marketing Research

    2. According to the Marketing Research Association(2000), Marketing Research is defined as follows: "Marketing Research is the function which links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. As a whole, marketing research is about researching the whole of a company’s marketing process.…

    • 2083 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Research Assignment
    • 553 Words
    • 3 Pages

    Marketing Research Assignment

    The overall objectives of the research are to identify the success of the Galaxy Nexus thus far and, based on this, to identify improvements to ensure the success and market relevance for future products.…

    • 553 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Fly Away Airlines
    • 966 Words
    • 4 Pages

    Fly Away Airlines

    1. The two measurements are an interesting insight into the mind of the consumer and the researcher torn between two types of different approaches. Looking at the results there are some drastic differences in the position of companies in the rankings. For example, Southwest Airlines went from second to last in the 19th spot all the way to second place. There are some major discrepancies for a leap like that to occur. One of the ways these approaches are similar is they are both looking at many of the same major factors; being on time, customer service, price, number of routes. The difference comes in how they measure that. The weighted average approach uses public records and real data to organize and rank the airlines in the different categories. The consumer survey approach uses people’s perception or opinion of how well each airline performs in the different categories.…

    • 966 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Marketing Research
    • 9094 Words
    • 37 Pages

    Marketing Research

    The orthodox sociological model of electoral stability and party formation consolidated around the classic work of Seymour Lipset and Stein Rokkan (1967). According to Lipset and Rokkan (1967), after European party systems were established they froze, as parties consolidated their support bases, absorbed new social cleavages and developed long standing party images. Essential to Lipset and Rokkan’s theory was the idea that in order to survive political parties needed to reflect older divisions in society. Proponents of sociological models of voting argued that it was possible to predict with some accuracy how an individual or individuals would…

    • 9094 Words
    • 37 Pages
    Better Essays
    Read More
  • Good Essays

    Marketing Research
    • 2938 Words
    • 12 Pages

    Marketing Research

    Many small businesses and nonprofit organizations assiduously avoid more than a cursory flirtation with marketing research because they misunderstand what it is and what it can accomplish. Five misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey myopia” myth. With its random samples, questionnaires, computer printouts, and statistical analyses, marketing research is synonymous with field survey research. 3. The “big bucks” myth. Marketing research is so expensive that it can only be used by the wealthiest organizations, and then only for their major decisions. 4. The “sophisticated researcher” myth. Since research involves complex and advanced technology, only trained experts can and should pursue it. 5. The “most research is not read” myth. A very high proportion of marketing research is irrelevant to managers or simply confirms what they already know. Often the research is so poorly designed and written up or so esoteric that it simply ends up in the bottom drawer. In this article I consider each of the myths and show why they are misleading. Then I suggest several approaches to low-cost research. The “Big Decision” Myth Too often, marketing research is deemed necessary only for decisions involving large financial stakes and in such cases should always be carried out. But research should be viewed from a cost-benefit perspective. Its costs are usually of two types—the expenses for the research itself and the amount of lost sales and lost competitive advantage caused by delaying a decision until the results are in. The benefits result from improving the quality of decisions under consideration. Any improvement, in turn, is a function of the stakes involved and how uncertain you are about the rightness of…

    • 2938 Words
    • 12 Pages
    Good Essays
    Read More
  • Powerful Essays

    Market Research
    • 2377 Words
    • 10 Pages

    Market Research

    K.Kabilan1, K.Mughilan2, R.Sivaneswari3 Tunku Azizah National Primary School1,2 Bandar Indera Mahkota, Kuantan, Pahang & No.15, Lorong IM 8/34, Taman Mahkota Putra3 Kuantan, Pahang, Malaysia *Email: kabilan2000@hotmail.com Abstract Mineral water has becomes very popular and is a necessity in the present world that we live in. Today, in every part of the world people are using the bottled mineral water widely. The mineral water is produced by various companies using numerous names and brand with approval of the relevant authorities. In this paper, the contents of the five main brands of bottled mineral water namely “ Spritzer”, “Ice Mountain”, “Bleu”, “Select” and “Cactus” as used in Malaysia is analyzed and presented. Comparison is made between these five brands to determine which of these brands is most suitable for daily consumption in term of its advantages in its mineral content to our health. Based on the investigation, it was found that the “Spritzer” brand had greater advantage with an extra mineral called silica which is good for muscle and bones rebuilding. Conversely the other four brands did not have this mineral. A detailed comparison of mineral content of the “Ice Mountain” brand with the other four brands had been made and a conclusion was drawn. This study will benefit the Malaysian society in helping them make an informed decision on choosing the most suitable bottled mineral water for consumption in line with one’s health concerns these days. Keywords: Mineral water, Brand, Minerals, Comparison, Volume 1. Introduction Mineral water is water which has either natural or artificially added minerals. Further, there is also mineral water that is carbonated, a result due to natural processes. Most water has to be processed to reduce its mineral contents, and…

    • 2377 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Market Research
    • 3831 Words
    • 16 Pages

    Market Research

    Technological device(s) that tertiary students currently use for study and their one preferred device that best suit them…

    • 3831 Words
    • 16 Pages
    Powerful Essays
    Read More

Related Topics