Market Research Dick Smith Electronics
Executive Summary
In this business report, we are focusing on studying Dick Smith Electronic (DSE) Retailer Shop which is selling HP Multi-Function Deskjet F2280 A-I-O printer. It will provide the information about DSE company’s background, electronic retailing industry’s background and Micro and Macro environments of the company. What’s more, it will present the market of product by comparing to the competitors and targeting to the demographic segmentation of the market which are those studying in university and graduate from high school and, as well as the ones who are having a professional job. Moreover, the products provided by HP attract the customers by famous brand name, low price and high quality. The environments around the DSE have some challenges and good efforts on it at the same time, such as the competitors in its environment, who are not only competing with but push it to approach. The printer produced by HP and sold by DSE is quite fit for its target segments. Overall, this report will provide the information of the printer sold in DSE that needed to know about.
1. Introduction
1.1 Aim
This report is going to show readers the information about Dick Smith Electronic retailer selling a particular product compared to the other electronic retailers. Furthermore, it will provide overview of industry and target segment of this product in order to offer recommendations to DSE.
1.2 Scope
In this report, it will focus on the HP Multi-Function Deskjet F2280 A-I-O Printers that are sold in DSE.
1.3 Methods
The information of this report is collected from Monash University database and the internet.
1.4 Assumption
The information of this report is accurate as they are collected directly from companies’ website and some academic journal.
1.5 Limitation
Because of limited resources, some of the information, data and statistics, might not be up-to-date, and part of the company and industry’s background might not be complete.
In this business report, we are focusing on studying Dick Smith Electronic (DSE) Retailer Shop which is selling HP Multi-Function Deskjet F2280 A-I-O printer. It will provide the information about DSE company’s background, electronic retailing industry’s background and Micro and Macro environments of the company. What’s more, it will present the market of product by comparing to the competitors and targeting to the demographic segmentation of the market which are those studying in university and graduate from high school and, as well as the ones who are having a professional job. Moreover, the products provided by HP attract the customers by famous brand name, low price and high quality. The environments around the DSE have some challenges and good efforts on it at the same time, such as the competitors in its environment, who are not only competing with but push it to approach. The printer produced by HP and sold by DSE is quite fit for its target segments. Overall, this report will provide the information of the printer sold in DSE that needed to know about.
1. Introduction
1.1 Aim
This report is going to show readers the information about Dick Smith Electronic retailer selling a particular product compared to the other electronic retailers. Furthermore, it will provide overview of industry and target segment of this product in order to offer recommendations to DSE.
1.2 Scope
In this report, it will focus on the HP Multi-Function Deskjet F2280 A-I-O Printers that are sold in DSE.
1.3 Methods
The information of this report is collected from Monash University database and the internet.
1.4 Assumption
The information of this report is accurate as they are collected directly from companies’ website and some academic journal.
1.5 Limitation
Because of limited resources, some of the information, data and statistics, might not be up-to-date, and part of the company and industry’s background might not be complete.
References: List Anonymous (1996), Show printer customers the benefits of speed and color output As cited in Michael Bonsiewich (2006), Company expands recycling program. Civil Engineer.76(8), p37 Australian Bureau of Statistics Dick Smith Electronics (2009). Retrieved March 11st, 2009 from: http://www.dse.com.au/cgi-bin/dse.storefront/49ba441406d6309e273fc0a87e01068a/UserTemplate/AboutUs_CompanyInfo45 Grant S.(n.d.) Hewelett-Packard Development Company (2009). Retrieved March 17, 2009 from: http://h10010.www1.hp.com/wwpc/au/en/ho/WF02a/18972-18972-238444.html IBISWorld, (2008, October 08) IBISWorld, (2008, December 17). Retail Trade in Australia (G). Retrieved form IBISWorld database Irini D, R., Ioannis, E Kotler, P., Brown, L., Adam, S., Burton, S, Armstrong, G. (2007). Marketing (7th Ed), Australia, Pearson Education Australia. Lofgren M., Witell L.(2005). Kano’s Theory of Attactive Quality and Package. Quality Management Journal. 12(3). P7-20. McDaniel, Stephen W, Rylander, David H.(1993), Strategic Green Marketing ,The Journal of Consumer Marketing. Santa Barbara. 10(3), p.4 (7 pp.) Mohsen A Product Review(2009). Dick Smith Electronics reviewed by Australians. Retrieved April 26, 2009 from http://www.productreview.com.au/showshop.php?shop_id=1038 Richards D Whiting R (2007). Channel Best-Seller: UPSes. CRN. 1254. p27 Woolworths Limited (2000-2007) Yukinori K., Kazuhiro Y.(1997). Sanyo’s Flat Diamond: Integrating R&D into the business, Long Range Planning, 30(4), pp.473-482.