Market Research of Eveready Torches
CHAPTER 1
OBJECTIVES OF THE STUDY
▪ To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches.
▪ To find out the factors that tends to put an impact on Eveready LED torches.
▪ To find out what are the parameters customers/consumers look into before purchasing flashlight/torches.
▪ To know price sensitivity.
CHAPTER 2
INTRODUCTION
A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers.
In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe.
About flashlight:
A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch.
While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles.
The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch.
On January 10, 1899, American
OBJECTIVES OF THE STUDY
▪ To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches.
▪ To find out the factors that tends to put an impact on Eveready LED torches.
▪ To find out what are the parameters customers/consumers look into before purchasing flashlight/torches.
▪ To know price sensitivity.
CHAPTER 2
INTRODUCTION
A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers.
In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe.
About flashlight:
A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch.
While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles.
The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch.
On January 10, 1899, American
References: ❖ WEBSITES: www.evereadyindustries.com www.wikipidea.org ❖ Business Research Methods – Donald R Cooper, Pamela Schindler