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Market Research on Brand Royal Enfield

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Market Research on Brand Royal Enfield
TEAM KELLER_LIBRA_Royal Enfield i TEAM KELLER
Sridhar N (039)
Preeta Saha (056)
Srimathi Sriram (079)
Avishek Guha Roy (114)
BM_LIBRA

TEAM KELLER_LIBRA_Royal Enfield ii Table of Contents
List of Figures and Tables ................................................................................................................................................ iv
Executive Summary .............................................................................................................................................................. 1
Introduction............................................................................................................................................................................... 2
Royal Enfield – About the Brand................................................................................................................................... 2
Different Models of Bike................................................................................................................................................ 3
Brand Communication ........................................................................................................................................................ 3
Brand Building .................................................................................................................................................................... 4
Country/Place of Origin............................................................................................................................................ 4
Bike Rides .......................................................................................................................................................................... 4
Values Promoted........................................................................................................................................................... 5
Celebrity Endorsements
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