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Market Research on Pepsi

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Market Research on Pepsi
A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon.

Submitted by
Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua

IILM INSTITUTE OR HIGHER EDUCATION, GURGAON
Sector 53, DLF Golf Course Road, Gurgaon-122003

DECLARATION

This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to 20th March 2012. The project was done in order to identify various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon .
We, Aamer Rushnaiwala, Priyanka Kawatra, Meenakshi Mishra, Shakeb Khan, Tanuj Arora & Sudeepta Barua; Students of IILM Gurgaon, 1st year, Seminar 1, Group 5 have undergone careful Market Research on various factors affecting Pepsi & its personification.
This is our original work and has not been submitted earlier to IILM or to any other Institution for the fulfillment of the requirement for any course of study. We also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier/other work done by me or others.

Place: Gurgaon (Haryana)
Date: 30-March-2012

ACKNOWLEDGEMENT

We hereby thank Ms Smitha Girija for extending support & providing us with this unique opportunity to explore acedamic interests in the field of ‘MARKET RESEARCH’. It has been very enriching & enlightening experience to work under her valuable guidance.
We would like to thank our entire faculty for the knowledge they have shared in compiling the project and ectended guidance.
Finally, we also extend gratitude to friends & family members for extending their constant support & for being a source of encouragement during the project.
Perfect & precious guidance, hardwork, single-minded dedication and full encouragement helped us to complete
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