Market Research Paper
MARKETING - II
ANALYSIS OF BINGO’S PROMOTIONAL CAMPAIGNS
Submitted to – Prof.Srabanti Mukherjee
SECTION – EGROUP – 8
NAME ANIKET YEVALKAR ANOOP S ASHWIN GOLAPKAR GIRIJESH SINGH MAHRA HITESH CHANDNANI SENAJIT CHAKI SUMITA KERKETTA ROLL NUMBER 2012PGP449 2012PGP050 2012PGP120 2012FPM006 2012PGP136 2012PGP345 2011PGP908
TABLE OF CONTENTS
Introduction .......................................................................................................................................................................... 3 About ITC ............................................................................................................................................................................. 3 AboutBingo .......................................................................................................................................................................... 3 Campaign – Strategy and Concept ................................................................................................................................ 4 Impact Analysis ................................................................................................................................................................. 6 Conclusion ........................................................................................................................................................................... 7 Appendix .............................................................................................................................................................................. 8 Bibliography ....................................................................................................................................................................... 8
Marketing Project| Bingo’s Promotional Campaigns
Page 2
INTRODUCTION
This report presents the impact of promotional campaigns of Bingo Chips. Entering a rapidly growing snacks market,
ANALYSIS OF BINGO’S PROMOTIONAL CAMPAIGNS
Submitted to – Prof.Srabanti Mukherjee
SECTION – EGROUP – 8
NAME ANIKET YEVALKAR ANOOP S ASHWIN GOLAPKAR GIRIJESH SINGH MAHRA HITESH CHANDNANI SENAJIT CHAKI SUMITA KERKETTA ROLL NUMBER 2012PGP449 2012PGP050 2012PGP120 2012FPM006 2012PGP136 2012PGP345 2011PGP908
TABLE OF CONTENTS
Introduction .......................................................................................................................................................................... 3 About ITC ............................................................................................................................................................................. 3 AboutBingo .......................................................................................................................................................................... 3 Campaign – Strategy and Concept ................................................................................................................................ 4 Impact Analysis ................................................................................................................................................................. 6 Conclusion ........................................................................................................................................................................... 7 Appendix .............................................................................................................................................................................. 8 Bibliography ....................................................................................................................................................................... 8
Marketing Project| Bingo’s Promotional Campaigns
Page 2
INTRODUCTION
This report presents the impact of promotional campaigns of Bingo Chips. Entering a rapidly growing snacks market,
Bibliography: ABOUT ITC The company was incorporated on 24 August, 1910 as the Imperial Tobacco Company of India Limited; its name was changed to ITC Limited in 1974