Market Research Proposal - Infant formula Vietnam
MARKET RESEARCH PROPOSAL
Lecturer: Lukas Parker
RMIT International University Vietnam
Assignment Cover Page
Subject Code:
MKTG1254
Subject Name:
MARKET RESEARCH
Location & Campus (SGS or HN) where you study:
RMIT Vietnam SGS
Title of Assignment:
Part A - Market Research Proposal
File(s) Submitted:
MarketResearch_G1_PartA_Proposal
Lecturer and Group number:
Lukas Parker
Assignment due date:
5/12/2013
Date of Submission:
5/12/2013
Late Submission Approval:
Number of pages including this one:
12
Word Count:
1463
Introduction
Baby milk powder is growing strongly and rising as a necessary nutrition item for baby at the beginning of development state of life in Vietnam. According to “Baby formula price rise hits poor families” (2013), In recent years, many parents who very care about their children’s development, usually choose milk which is imported from US or New Zealand because it may be more nutritious than domestic products although the price is higher than. Also, according to Euromonitor International (n. d), Vietnam is estimated as activeness and strongly develop economy, people are living with the hectic lifestyles, shorter maternity leave and longer working hours lead woman spend less time for nursing their children. Therefore, they tend to nurse babies by infant formula which offers better nutrition and necessary vitamin for children.
In this research, the research team aims to find the relevant information about infant formula market in Vietnam in order to help Oz Dairy Foods enter this market. By applying the qualitative research methods, especially in- depth interview, the research team wants to identify what Vietnamese parents expect and their perception toward foreign infant formula product. Through that, Oz Dairy Foods may have a suitable marketing strategy to achieve their goal.
Secondary research
a. Vietnam economy and population research
According to World
Lecturer: Lukas Parker
RMIT International University Vietnam
Assignment Cover Page
Subject Code:
MKTG1254
Subject Name:
MARKET RESEARCH
Location & Campus (SGS or HN) where you study:
RMIT Vietnam SGS
Title of Assignment:
Part A - Market Research Proposal
File(s) Submitted:
MarketResearch_G1_PartA_Proposal
Lecturer and Group number:
Lukas Parker
Assignment due date:
5/12/2013
Date of Submission:
5/12/2013
Late Submission Approval:
Number of pages including this one:
12
Word Count:
1463
Introduction
Baby milk powder is growing strongly and rising as a necessary nutrition item for baby at the beginning of development state of life in Vietnam. According to “Baby formula price rise hits poor families” (2013), In recent years, many parents who very care about their children’s development, usually choose milk which is imported from US or New Zealand because it may be more nutritious than domestic products although the price is higher than. Also, according to Euromonitor International (n. d), Vietnam is estimated as activeness and strongly develop economy, people are living with the hectic lifestyles, shorter maternity leave and longer working hours lead woman spend less time for nursing their children. Therefore, they tend to nurse babies by infant formula which offers better nutrition and necessary vitamin for children.
In this research, the research team aims to find the relevant information about infant formula market in Vietnam in order to help Oz Dairy Foods enter this market. By applying the qualitative research methods, especially in- depth interview, the research team wants to identify what Vietnamese parents expect and their perception toward foreign infant formula product. Through that, Oz Dairy Foods may have a suitable marketing strategy to achieve their goal.
Secondary research
a. Vietnam economy and population research
According to World
References: Figure 3: Figure 3: Reproduced from: Euromonitor, ‘Baby food band shares 2009-2012’ (2013) Figure 4: Figure 4: Reproduced from: Euromonitor, ‘Forecast sales of baby food by category: Volume 2012-2017’ (2013)