The hearing devices market in the country is experiencing gradual transition due to the growth in the Indian population compiled with the masses who are suffering from hearing impairment. It has been cited that out of the total population of more than 1.2 billion, around 65.5 million people in India suffer from hearing impairment. The incidence of hearing loss will continue in the times to come due to rapid urbanization and the accompanying noise pollution. With strong economic development and the subsequent increase in per capita income, the Indian population is increasingly being able to afford healthcare services. The Government of India is also engaged in upgrading the healthcare infrastructure in the country in order to meet the growing need for diagnosis and treatment of hearing disorders amongst the masses.
Hearing aids and hearing implants, the two available treatments for dealing with hearing impairment, are gaining popularity in the Indian hearing impaired population due to the rising literacy level and awareness related to hearing care. However, the high cost of both hearing aids and implants is the primary reason inhibiting the growth of the two in India. Nonetheless, the growing affluence of the population is making hearing aids and implants more accessible to the hearing deficient people in India. Since people are now increasingly able to afford diagnosis,