Market Research Survey at Tvs Motors
THE CUSTOMER SATISFACTION SURVEY REPORT
FOR TVS motors
SIP project report submitted in partial fulfillment of the requirements for the PGDBM Program
Submitted by,
Anubhav Sharma
ACKNOWLEDGEMENT
I take this opportunity to express my sincere thanks and deep gratitude to all those who extended their whole hearted co-operation and helped me in completing this project successfully.
First of all, I would like to thank Mr. Niraj Kulshreshtha (AGM Planning & Service) for giving me an opportunity to undertake the project in their esteemed organization.
I express my sincere gratitude to my company guide Mr. Deepak Hasija (Area Manager) and Ankur Gupta (Territory manager) for giving me an opportunity to undertake Customer Satisfaction survey as a summer intern. Their inspiring suggestions and timely guidance enabled me to perceive the various aspects of the project in a new light.
In all I found a congenial work environment in the After Sales Service Department at TVS and completion of these projects will mark a new beginning for me in the coming days.
ANUBHAV SHARMA
SUMMER INTERN
IMT NAGPUR
TABLE OF CONTENTS
Executive Summary
Introduction
About The Industry
About The Company
Survey 1 and its analysis
Survey 2 and its analysis
Survey 3 and its analysis
Survey 4 and its analysis
Service station audit and customer satisfaction survey
Interpretations And Conclusion
Recommendations
Limitations Of The Study
Scope For Further Improvements
Bibliography
EXECUTIVE SUMMARY
This report is about the work done during the summer internship program at TVS MOTOR CO. LTD. in the Area Service Department for 2 months in the i.e. from 2nd April 2007 to 2st June 2007. It contains a detailed description of all the projects, which were accomplished at TVS. Before the projects were started we were asked to visit the dealerships and workshops of TVS as well as its competitors and get an idea about their products,
FOR TVS motors
SIP project report submitted in partial fulfillment of the requirements for the PGDBM Program
Submitted by,
Anubhav Sharma
ACKNOWLEDGEMENT
I take this opportunity to express my sincere thanks and deep gratitude to all those who extended their whole hearted co-operation and helped me in completing this project successfully.
First of all, I would like to thank Mr. Niraj Kulshreshtha (AGM Planning & Service) for giving me an opportunity to undertake the project in their esteemed organization.
I express my sincere gratitude to my company guide Mr. Deepak Hasija (Area Manager) and Ankur Gupta (Territory manager) for giving me an opportunity to undertake Customer Satisfaction survey as a summer intern. Their inspiring suggestions and timely guidance enabled me to perceive the various aspects of the project in a new light.
In all I found a congenial work environment in the After Sales Service Department at TVS and completion of these projects will mark a new beginning for me in the coming days.
ANUBHAV SHARMA
SUMMER INTERN
IMT NAGPUR
TABLE OF CONTENTS
Executive Summary
Introduction
About The Industry
About The Company
Survey 1 and its analysis
Survey 2 and its analysis
Survey 3 and its analysis
Survey 4 and its analysis
Service station audit and customer satisfaction survey
Interpretations And Conclusion
Recommendations
Limitations Of The Study
Scope For Further Improvements
Bibliography
EXECUTIVE SUMMARY
This report is about the work done during the summer internship program at TVS MOTOR CO. LTD. in the Area Service Department for 2 months in the i.e. from 2nd April 2007 to 2st June 2007. It contains a detailed description of all the projects, which were accomplished at TVS. Before the projects were started we were asked to visit the dealerships and workshops of TVS as well as its competitors and get an idea about their products,