Market Reserch
Student Instructions
← Please complete an assessment cover sheet and attach to this Assessment Guideline along with your completed assessment. ← The assessment strategy assesses this unit in its entirety and includes required knowledge, skill and critical aspects of evidence ← If you have completed any part of this assessment in a previous unit, then advise your Trainer/Assessor. ← Please ensure all assessment evidence (including this assessment tool) is submitted to your Trainer/Assessor.
Assessment Matrix
← The Assessment Matrix outlines how each section of the unit will be assessed ← All Assessment that is listed under Essential must be completed ← Assessment listed under Additional may be completed if assessor requires extra evidence to be provided
|Unit Details |Essential |Additional |
| | |(If insufficient evidence is |
| | |provided you MAY be asked to |
| | |complete one or more of the |
| | |following) |
| |
|1.1Communicate role of market research in enterprise operations to relevant personnel |
|2.1 Draft research objectives
← Please complete an assessment cover sheet and attach to this Assessment Guideline along with your completed assessment. ← The assessment strategy assesses this unit in its entirety and includes required knowledge, skill and critical aspects of evidence ← If you have completed any part of this assessment in a previous unit, then advise your Trainer/Assessor. ← Please ensure all assessment evidence (including this assessment tool) is submitted to your Trainer/Assessor.
Assessment Matrix
← The Assessment Matrix outlines how each section of the unit will be assessed ← All Assessment that is listed under Essential must be completed ← Assessment listed under Additional may be completed if assessor requires extra evidence to be provided
|Unit Details |Essential |Additional |
| | |(If insufficient evidence is |
| | |provided you MAY be asked to |
| | |complete one or more of the |
| | |following) |
| |
|1.1Communicate role of market research in enterprise operations to relevant personnel |
|2.1 Draft research objectives
References: Rix, P. (2011). Marketing: A practical approach. 7th Ed. NSW: McGraw Hill – Chapter 3 Gathering Marketing Information BSBMKG506B Plan Market Research student workbook (IBSA)