Market Segmentation
1. The company introduction
Industry
Handicraft and souvenir industry is an emerging industry in many developing countries. There is a large number of customers who are interested in handmade or unique gifts in European. A rise in demand from the US and European markets has pushed India's handicrafts exports up by around 22 per cent to USD 369 million in August, 2010 (www.goodreturns.in). Among European countries, Finland is considered as one of many potential markets for us to develop this kind of industry. That is the reason why we wish to enhance a designing company to provide more unique designing gifts what meet the market’s demand in Finland.
Company information and our products
Our company is established from 2009. Our activity is to sell our souvenirs/gifts designed by our company to wholesale suppliers as well as retail gift shops throughout Vaasa. We want to provide up-to-date designs and products which are suitable with Vaasa customers’ preference. Our purpose is to bring the new concept in gift culture as well as choosing gift in Vaasa. Gift is not just a gift but it is also a message which contains giver’s heart to receiver. Therefore, a gift including own giver’s loving is to be more valuable in receiver’s eyes. Our first market is located at Vaasa, and then we will consider approaching other parts of Finland. In Vaasa, our main customers can be souvenir shops such as Hantverket shop, Hattu&Onni shop, Karitad Snickarbod shop, Kuntsi Museum shop, Maya shop, Onnen Sydan shop, R-Kioski, souvenir posti shop, etc.
Basing on the potential market in Vaasa, we want to provide the diversity in style for gifts. Our value is to bring the speciality for each gift. Our products will concentrate on T-shirt with slogan, post card with meaning message as well as more special type of gift. Price offered is reasonable, and it is suitable with many people. Materials for our products can come from the countries where have advantage at handicraft such as India,
Industry
Handicraft and souvenir industry is an emerging industry in many developing countries. There is a large number of customers who are interested in handmade or unique gifts in European. A rise in demand from the US and European markets has pushed India's handicrafts exports up by around 22 per cent to USD 369 million in August, 2010 (www.goodreturns.in). Among European countries, Finland is considered as one of many potential markets for us to develop this kind of industry. That is the reason why we wish to enhance a designing company to provide more unique designing gifts what meet the market’s demand in Finland.
Company information and our products
Our company is established from 2009. Our activity is to sell our souvenirs/gifts designed by our company to wholesale suppliers as well as retail gift shops throughout Vaasa. We want to provide up-to-date designs and products which are suitable with Vaasa customers’ preference. Our purpose is to bring the new concept in gift culture as well as choosing gift in Vaasa. Gift is not just a gift but it is also a message which contains giver’s heart to receiver. Therefore, a gift including own giver’s loving is to be more valuable in receiver’s eyes. Our first market is located at Vaasa, and then we will consider approaching other parts of Finland. In Vaasa, our main customers can be souvenir shops such as Hantverket shop, Hattu&Onni shop, Karitad Snickarbod shop, Kuntsi Museum shop, Maya shop, Onnen Sydan shop, R-Kioski, souvenir posti shop, etc.
Basing on the potential market in Vaasa, we want to provide the diversity in style for gifts. Our value is to bring the speciality for each gift. Our products will concentrate on T-shirt with slogan, post card with meaning message as well as more special type of gift. Price offered is reasonable, and it is suitable with many people. Materials for our products can come from the countries where have advantage at handicraft such as India,