Market Segmentation
Segmentation, targeting and positioning are interrelated activities, which are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice.
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then be designed and implemented to target these specific customer segments, addressing needs or desires that are believed to be common in this segment, using media that is used by the market segment.
Today’s generation there are various products in the market. Today I am going to discuss one of them is RADOX BRAND.
Radox is helping people unwind for more than a century by creating therapeutic blends of natural ingredients.
This product will develop our body and mind. Relax, refresh, and be a little selfish for once with the Radox shower and bath collection – made for those indulgent moments.
Running around after others takes it out of you. Radox is designed to help you savour those precious moments to yourself, with a range of shower, bath and cleansing products that make relaxing a joy.
Now there are more Radox products than ever before – for the bath and the shower, of course, but also hand washes and scrubs.
Radox bubble baths, bath salts, shower gels, spa treatments and even shower smoothies are all formulated to soothe the body and pamper the skin. We think people with busy lives deserve a little me-time therapy.
Radox has been soothing tired limbs since 1908, when our original bath salts for aching feet began our long success in mixing minerals and herbs into relaxing blends.
Radox still searching nature for the blends of soothing and rejuvenating ingredients we use. Chamomile, eucalyptus, green and white tea, jasmine, thyme, lotus flower and orange blossom, rosemary, calendula and rose are just some of the natural extracts that enrich to products and
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then be designed and implemented to target these specific customer segments, addressing needs or desires that are believed to be common in this segment, using media that is used by the market segment.
Today’s generation there are various products in the market. Today I am going to discuss one of them is RADOX BRAND.
Radox is helping people unwind for more than a century by creating therapeutic blends of natural ingredients.
This product will develop our body and mind. Relax, refresh, and be a little selfish for once with the Radox shower and bath collection – made for those indulgent moments.
Running around after others takes it out of you. Radox is designed to help you savour those precious moments to yourself, with a range of shower, bath and cleansing products that make relaxing a joy.
Now there are more Radox products than ever before – for the bath and the shower, of course, but also hand washes and scrubs.
Radox bubble baths, bath salts, shower gels, spa treatments and even shower smoothies are all formulated to soothe the body and pamper the skin. We think people with busy lives deserve a little me-time therapy.
Radox has been soothing tired limbs since 1908, when our original bath salts for aching feet began our long success in mixing minerals and herbs into relaxing blends.
Radox still searching nature for the blends of soothing and rejuvenating ingredients we use. Chamomile, eucalyptus, green and white tea, jasmine, thyme, lotus flower and orange blossom, rosemary, calendula and rose are just some of the natural extracts that enrich to products and