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market segmentation
MOUNTAIN DEW
Introduction
Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in
Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally
Hartman, in Fayetteville, North Carolina and across the United States in 1964.When removed from its characteristic green bottle, Mountain
Dew is bright yellow-green and translucent.
As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. In the early 1950s the formula of Mountain Dew was flopped then in
1960s the formula of mountain dew was updated by adding more sugar, more caffeine and orange flavor into it.
Marketing Segmentation
Mountain Dew has divided up the total market into distinct subsets of customers with common needs or characteristics, so following are some marketing segmentations that Mountain dew has made.
Demographic Segmentation
Generation
As Mountain Dew is launched as energy drink so it is segmented demographically for the young generation interested in outdoor games the X-Generation.
Income
Mountain dew is mostly low cost beverage so any body can buy it so its price is affordable for the youngsters.
Gender
Mountain dew is mostly segmented its product for the young boys because it is an energy drink which motivates young boys.
Age
According to the age and group Mountain dew is mostly targeted to the young teenagers. This beverage is segmented to all social classes.
Life Cycle
Mountain dew segments its product to young singles and teenagers.

Occupation
Mountain dew mostly segmented its market to the school and college going students.
Religion
Mountain dew is segmented for every religion.
Geographic Segmentation
Mountain Dew is geographically segmented into many areas


References: http://en.wikipedia.org/wiki/McDonald%27s http://www.slideshare.net/kenonizuka/mc-donalds-slides-draft-5presentation http://www.listafterlist.com/tabid/57/listid/8189/Food+ +Dining/McDonalds+Slogans+over+time.aspx
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