Market Share
A PROJECT REPORT
ON
MARKET PENETRATION FOR
LOAN AGAINST SECURITY
Submitted to
CHITKARA BUSINESS SCHOOL
In partial fulfillment of the requirements for the award of degree of
Master of business administration
SUBMITTED BY: SUPERVISED BY:
MONIKA RAWAT MS. RUHANI MAHAJAN
CUN110550047 CO-ORDINATOR
CHITKARA BUSINESS SCHOOL
CHITKARA UNIVERSITY
2011-13
DECLARATION
I Monika Rawat hereby declare that the work presented herein is genuine work done originally by me and has not been published or submitted elsewhere. Any literature, data or work done by others and cited in the report has been given due acknowledgement and listed in the reference section.
(Student’s name & signature)
(Roll no.)
Date: ________________
ACKNOWLEDGMENT
At the outset, it is my duty to acknowledge with gratitude the generous help that we have received from Aditya Birla Finance for giving me the opportunity to work in their premises over a period of ten weeks.
I take this opportunity to thank, Mr Sameer Gupta Deputy Manager-HNI Segment Capital Market Group for giving me an opportunity to learn about the Channel finance and Factoring industry and to have confidence in me and for providing me the required exposure for selecting the project topic from the various upcoming fields.
This project would not have been possible without the faith that Ms. Ruhani Mahajan showed in me and also for her constant support and valuable advices that helped me to complete this project successfully. At last, I would like to thank my family and friends for their encouragement and support.
EXECUTIVE SUMMARY
The project was undertaken for ten weeks at „ADITYA BIRLA FINANCE LTD‟ in few locations of Punjab in partial fulfillment of the
ON
MARKET PENETRATION FOR
LOAN AGAINST SECURITY
Submitted to
CHITKARA BUSINESS SCHOOL
In partial fulfillment of the requirements for the award of degree of
Master of business administration
SUBMITTED BY: SUPERVISED BY:
MONIKA RAWAT MS. RUHANI MAHAJAN
CUN110550047 CO-ORDINATOR
CHITKARA BUSINESS SCHOOL
CHITKARA UNIVERSITY
2011-13
DECLARATION
I Monika Rawat hereby declare that the work presented herein is genuine work done originally by me and has not been published or submitted elsewhere. Any literature, data or work done by others and cited in the report has been given due acknowledgement and listed in the reference section.
(Student’s name & signature)
(Roll no.)
Date: ________________
ACKNOWLEDGMENT
At the outset, it is my duty to acknowledge with gratitude the generous help that we have received from Aditya Birla Finance for giving me the opportunity to work in their premises over a period of ten weeks.
I take this opportunity to thank, Mr Sameer Gupta Deputy Manager-HNI Segment Capital Market Group for giving me an opportunity to learn about the Channel finance and Factoring industry and to have confidence in me and for providing me the required exposure for selecting the project topic from the various upcoming fields.
This project would not have been possible without the faith that Ms. Ruhani Mahajan showed in me and also for her constant support and valuable advices that helped me to complete this project successfully. At last, I would like to thank my family and friends for their encouragement and support.
EXECUTIVE SUMMARY
The project was undertaken for ten weeks at „ADITYA BIRLA FINANCE LTD‟ in few locations of Punjab in partial fulfillment of the