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Market Share of Apollo Tyres in Varanasi Area

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Market Share of Apollo Tyres in Varanasi Area
SUMMER TRAINING

REPORT

ON

“Market Share of Apollo Tyres in Passenger car radial

In Varanasi area ” FOR

APOLLO TYRES LIMITED.

Under the supervision of Under the guidance of:

Mr.Shashank Sharma Mr.Bipin Singh District Manager MBA Faculty Submitted by: Anand Jaiswal

MBA 3rd Sem (2009-10)

B.B.S. Institute Of Management Studies Greater Noida

ABSTRACT

In this project I have studied “Market Share of Apollo tyres in passenger car radial in Varanasi area.’’ Apollo tyres are manufactured by Apollo tyres ltd. In this competitive era of marketing where the satisfaction of customers towards the product has become first priority. It is very important to analyse the customers’ behavior. Every company determines the price of its products, sales promotion etc. according to the market requirement. Direct marketing is one of the effective medium sales promotion because it is directly related to customers. With the help of direct marketing company enhances its brand image. Without putting customers on top, no company can get success. To get success every company should target customers because market is totally customer oriented.

This project report evaluates the position of Apollo tyres in Varanasi market and the role of direct & indirect marketing. Finally I have given some views and suggestion to the company for its
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