Market shares UK - Chocolate industry
TOMS Gruppen A/S most important competitors
Oligopol
4 largest “players”:
Mondelés: Cadbury + kraft -> 36,1% Market leader
Mars Incoporated -> 26%-> Market challenger
Nestlé -> 18% -> Market follower
Ferrero -> 3,2 % -> market nichers
Mondelés International (revenues: $54,365,000,000) (
-> Kraft bought Cadbury -> Mondelés bought Kraft
Chokolade categories: Milka, Cadbury, Côte d'Or, Toblerone
Salg i 33 lande: Albanien, Østrig, Belgien, Bulgarien, Bosnien, Kroatia, Tjekkiet, Danmark, Estland, Finland, Frankrig, Tyskland, Grækenland, Ungarn, Irland, Italien, Letland, Litauen, Luxembourg, Makedonien, Montenegro, Holland, Norge, Polen, Portugal, Rumænien, Serbien, Slovakiet, Slovenien, Spanien, Sverige, Schweiz og Storbritannien.
Cadbury
Products: Cadbury (huge sortiment), fry’s, Cadbury dairy milk, halls, Hollywood, Eclairs
Kraft Foods Inc.
Produces (worldwide): snacks, beverages, cheese, convenient meals and grocery products.
Markets its products in 170 countries
Europe: biscuits, beverages, cheese, grocery and convenient meals.
Key brands: Milka, Suchard, Jacobs, Gevalia, Carte Noire Kraft, Dairylea, etc.
Cares about CSR -> Web page
Mars Inc.
Produces: Chocolates, candies, chewing gum, rice, entrees, sauces and beverages (dog and cat food)
Business segment: Pet care, chocolate, Wrigley, food, drinks and symbioscience
Operates in: North America, Europe, Russia, Asia Pacific, Latin America, Africa, India, Middle East and Commonwealth of independent States countries
Chocolate brands: M&M’s, Snickers, Dove, galaxy, Mars, Milky way, twix, etc.
Manufacturing facilities: 28 (fabrics)
Cares about CSR – web page
Nestlé (largest food and beverage company in the world)
Products: beverages, milk based products, ice creams, prepared dishes and pharmaceutical products
Operates in: Europe, America, Asia and Africa
Chocolate segment: Aeto, Butterfinger, Cailler, Kit Kat, Orion, Smarties
Oligopol
4 largest “players”:
Mondelés: Cadbury + kraft -> 36,1% Market leader
Mars Incoporated -> 26%-> Market challenger
Nestlé -> 18% -> Market follower
Ferrero -> 3,2 % -> market nichers
Mondelés International (revenues: $54,365,000,000) (
-> Kraft bought Cadbury -> Mondelés bought Kraft
Chokolade categories: Milka, Cadbury, Côte d'Or, Toblerone
Salg i 33 lande: Albanien, Østrig, Belgien, Bulgarien, Bosnien, Kroatia, Tjekkiet, Danmark, Estland, Finland, Frankrig, Tyskland, Grækenland, Ungarn, Irland, Italien, Letland, Litauen, Luxembourg, Makedonien, Montenegro, Holland, Norge, Polen, Portugal, Rumænien, Serbien, Slovakiet, Slovenien, Spanien, Sverige, Schweiz og Storbritannien.
Cadbury
Products: Cadbury (huge sortiment), fry’s, Cadbury dairy milk, halls, Hollywood, Eclairs
Kraft Foods Inc.
Produces (worldwide): snacks, beverages, cheese, convenient meals and grocery products.
Markets its products in 170 countries
Europe: biscuits, beverages, cheese, grocery and convenient meals.
Key brands: Milka, Suchard, Jacobs, Gevalia, Carte Noire Kraft, Dairylea, etc.
Cares about CSR -> Web page
Mars Inc.
Produces: Chocolates, candies, chewing gum, rice, entrees, sauces and beverages (dog and cat food)
Business segment: Pet care, chocolate, Wrigley, food, drinks and symbioscience
Operates in: North America, Europe, Russia, Asia Pacific, Latin America, Africa, India, Middle East and Commonwealth of independent States countries
Chocolate brands: M&M’s, Snickers, Dove, galaxy, Mars, Milky way, twix, etc.
Manufacturing facilities: 28 (fabrics)
Cares about CSR – web page
Nestlé (largest food and beverage company in the world)
Products: beverages, milk based products, ice creams, prepared dishes and pharmaceutical products
Operates in: Europe, America, Asia and Africa
Chocolate segment: Aeto, Butterfinger, Cailler, Kit Kat, Orion, Smarties