Market Structures
Market Structures
The purpose of this paper is to provide of different types of market structures as well as pricing and non-pricing strategies used in the various market structures. First, the team explores the pure competition market structure through the analysis to Fiji Water Company. Second, the oligopoly market structure with L'Oreal Group Cosmetic and Beauty Company. Third, explain the monopolistic competition market structure with Campbell's Soup Company. Last, the team explains how Quasar evolves through the four market structures over the lifecycle of the product as well as changes in the aggregate number of suppliers and consumers.
Pure Competition. - By Elizabeth Coursey
Pure competition is defined by Investorwords.com as, "A market characterized by a large number of independent sellers of standardized products, free flow of information, and free entry and exit. The sellers are "price takers" rather than "price makers" (Investorwords.com, 2007). The term "price taker" is used to describe the sellers in this market because the large number of sellers and the homogeneous products make it nearly impossible for one seller to charge higher prices than the competition. The fact that the products are standardized means that the consumer has many choices of sellers and the entry into and exit from this market are relatively easy. An example of a purely competitive industry is the bottled water industry. Bottled water is an industry in which are numerous sellers, many consumers, standardized products, and relatively stable pricing across the industry. Because of the aforementioned, the sellers in the bottled water industry must try to differentiate their products from those of the competition in an effort to gain market shares. An article in Beverage Industry, lists some information from Beverage Industry's Product and Development survey. According to the survey, "efforts for the bottled water category will be directed toward flavors, sweeteners, and vitamin and
The purpose of this paper is to provide of different types of market structures as well as pricing and non-pricing strategies used in the various market structures. First, the team explores the pure competition market structure through the analysis to Fiji Water Company. Second, the oligopoly market structure with L'Oreal Group Cosmetic and Beauty Company. Third, explain the monopolistic competition market structure with Campbell's Soup Company. Last, the team explains how Quasar evolves through the four market structures over the lifecycle of the product as well as changes in the aggregate number of suppliers and consumers.
Pure Competition. - By Elizabeth Coursey
Pure competition is defined by Investorwords.com as, "A market characterized by a large number of independent sellers of standardized products, free flow of information, and free entry and exit. The sellers are "price takers" rather than "price makers" (Investorwords.com, 2007). The term "price taker" is used to describe the sellers in this market because the large number of sellers and the homogeneous products make it nearly impossible for one seller to charge higher prices than the competition. The fact that the products are standardized means that the consumer has many choices of sellers and the entry into and exit from this market are relatively easy. An example of a purely competitive industry is the bottled water industry. Bottled water is an industry in which are numerous sellers, many consumers, standardized products, and relatively stable pricing across the industry. Because of the aforementioned, the sellers in the bottled water industry must try to differentiate their products from those of the competition in an effort to gain market shares. An article in Beverage Industry, lists some information from Beverage Industry's Product and Development survey. According to the survey, "efforts for the bottled water category will be directed toward flavors, sweeteners, and vitamin and
References: Campbell 's Soup Company web site http:/ www.campbellsoup.com McConnell, Campbell R., Brue, Stanley L. Economics: Principles, Problems and Policies, 16e copyright, 2004 The McGraw-Hill Companies Forbes Inc http:/ www.forbes.com Theodore, S. (2007). A taste of the tropics. Beverage Industries, 98(2), 30-33. Retrieved February 10, 2007, from the Business Source Complete database. Bubbling with potential. (2007). Beverage Industry, Retrieved February 10, 2008, from the Business Source Complete database. Investorwords.com website. (2007). Retrieved February 10, 2008, from http://www.investwords. com/ 3962/pure_competition.html