Preview

Market Study of Shampoos in India

Satisfactory Essays
Open Document
Open Document
1119 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Market Study of Shampoos in India
Place of Visit: big bazaar, chinch wad
Permission Obtained from: sales girl
Time Spent at the store: 1hour approx

HINDUSTAN UNLIVER LTD, INDIA
Name 100 ml
Price in Rs 200 ml
Price in Rs 400 ml
Price in Rs
DOVE HAIR FALL THERPY 64RS 117 RS 205 RS
DOVE DRY HAIR THERPY 64RS 117RS 205RS
DOVE DAILY HAIR SHINE 64 RS 117RS 205 RS
DRY THERPY CONDITIONER 90ML -69 RS 180ML -125RS
DOVE HAIR FALL CONDITIONER 90ML- FREE ALONG WITH SHAMPOO 180ML -125 RS HAIR FALL SOLUTION 100ML -56RS 200ML -105RS 400ML -179RS
SUNSILK DREAM SOFT 100ML -56RS 200ML -105RS 400ML -179RS
THICK AND STRONG 100ML -56RS 200ML -105RS 400ML -179RS
ANTI DRANDRAFF 100ML -56RS 200ML -105RS NOT AVAILBLE
DAMAGE HAIR 100ML -56RS 200ML -105 RS 400ML -179RS
BLACK SHINE 100ML -56RS 200ML -105RS 400ML -179RS
CONDITIONERS SIZE AND PRICE SIZE AND PRICE SIZE AND PRICE
HAIR FALL SOLUTION 90ML -54RS 180ML -99RS
DAMAGE HAIR 90ML -54RS 180ML -99RS
THICK AND STRONG 90ML -54RS 180ML -99RS

CLEAR ACTIVE CARE 69RS 200ML-134RS
CLEAR ICE COOL 69RS 200ML-134RS
CLEAR SOFT GLOSS 69RS 200ML-134RS
HAIR FALL DEFENCE 100ML -69RS 200ML-134RS
RADIANT BLACK 100ML-69RS 200ML-134RS

PROCTER AND GAMBLE

PANTENE SHAMPOO 90ML IN RS. 400ML IN RS. 700ml in RS
HAIRFALL CONTROL 59RS 199RS 299RS
BLACK LONG 59RS 199RS 299RS
PANTENE NOURISHMENT 59RS 199RS 299RS
SMOOTH AND SILKY 59RS 199RS 299RS
CONDITIONERS SIZE AND PRICE SIZE AND PRICE SIZE AND PRICE
HAIRFALL CONTROL 90ML- 59RS

HEAD AND SHOLDERS 90MLAND PRICE 200ML AND PRICE 400ML AND PRICE
ITCHY SCLAP CARE 69 RS 139 224
SMOOTH AND SILKY 69RS 139 224
COOL MENTOL 69RS 139 224
ANTI HAIRFALL 69RS 139 224
HEAD AND SHOULDERS FOR MEN 69RS 224
CONDITIONERS
ANTI HAIR FALL 69RS

Economic observations:
• Substitute Goods: There are various kind companies exists in the market which manufactures the shampoos and conditioners.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Nt1310 Unit 1 Assignment 2
    • 809 Words
    • 4 Pages

    Nt1310 Unit 1 Assignment 2

    The stylist researched two perspective vendors to determine the best option for the salon. The two vendors researched were Alternative 1, Alicia Lee representing Dudley hair care products and Alternative 2, Frank Milam representing Design Essential hair care products. The criteria used to judge the two alternatives were as follows: price, service, quality and delivery. The research included online research (comparing prices) calling other salons, and testing the products. The evaluation of the two alternatives points out that Alternative 2, Frank Milam with Design Essentials should be recommended. The recommendation shows they offer better pricing, savings of $5.75 - $12.75 for a bottle of shampoo, better promotions for purchasing products, they have a quality money back guarantee and faster delivery…

    • 809 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    ECO-365 Elasticity Paper Essay Example
    • 319 Words
    • 1 Page

    ECO-365 Elasticity Paper Essay Example

    Product in every market have both substitutes and complements, Substitutes is product that can be used instead of some product, and complements are normally two or more different product but, have to buy together to use the product in complete.…

    • 319 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Res 350
    • 327 Words
    • 2 Pages

    Res 350

    * A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for new shampoo package.-Exploratory-Surveying customers to see if there products are satisfying them.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Benefits Of Sheamoisture
    • 548 Words
    • 3 Pages

    Benefits Of Sheamoisture

    SheaMoisture is one of the most popular and beloved brand of products within the natural hair community. With an extensive product catalog involving multiple lines of products for different hair concerns, there is something for everyone with SheaMoisture. SheaMoisture products are loved because they contain quality ingredients, are accessible on the ground and prices generally come in around the $10 mark. That’s the tri-fecta right there. However, the most important thing about SheaMoisture products is that THEY WORK! Here’s a look at six of the more popular SheaMoisture conditioners and their benefits.…

    • 548 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    The government polices
    • 324 Words
    • 2 Pages

    The government polices

    A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package. Exploratory: The research on hair-care is not clearly defined.…

    • 324 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Market Structure Paper
    • 533 Words
    • 3 Pages

    Market Structure Paper

    People want good products and they want what they pay for. I would be willing to spend hundreds on hair supplies as long as the products are good. If a product does not really provide the satisfaction you are looking for then you want to pay little or nothing for it right? In this type of market you would see products on demand like lunch meat at…

    • 533 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mr saad
    • 816 Words
    • 4 Pages

    Mr saad

    The term substitute is pretty self explanatory, when a product has other substitute products being offered by industry. Substitute products are bad for business.…

    • 816 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Market Segmentation of Hairsalon
    • 839 Words
    • 4 Pages

    Market Segmentation of Hairsalon

    3.0 Target Market Segmentation To identify and deconstruct the market of the Hair Salon, particular importance was placed on psychographic characteristics of personality, lifestyle and motives (Elliot, Ferrell, Paladino, Pride, Rundle-­‐ Thiele, & Waller 2006, p. 120). A behavioural analysis was also conducted. Brief consideration was also given to demographic segmentation.…

    • 839 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Garnier Fructis Product Analysis
    • 1332 Words
    • 6 Pages

    Garnier Fructis Product Analysis

    Technological: The development of newer formulas and different scents has largely contributed to the growth and popularity of shampoo.…

    • 1332 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study Analysis - Suave
    • 700 Words
    • 3 Pages

    Case Study Analysis - Suave

    Competition overview • Shampoo market is loaded with new products supported by heavy advertising and promotion • Five major competitors were to launch new brands with unprecedented marketing support. (new low-price shampoo) • The industry advertising to sales ratio declined from 13.2% to 10.1% • Historically nine out of ten new shampoos failed…

    • 700 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Case Study of "Pamela Shampoo"
    • 1235 Words
    • 6 Pages

    Marketing Case Study of "Pamela Shampoo"

    convinced him that starting a new business would help him get rid of the associations with the…

    • 1235 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash
    • 15884 Words
    • 64 Pages

    Marketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash

    Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries. And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name.…

    • 15884 Words
    • 64 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Strategy of Clear Shampoo in China
    • 2986 Words
    • 86 Pages

    Marketing Strategy of Clear Shampoo in China

    In Chinese shampoo market, many companies are facing the same problem---Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo, it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China, it has become the top brand in dandruff market in South America, Europe and Southeast Asia. CLEAR landed in China in 2007 in order to seize one billion yuan shampoo market. In this report, PEEST analysis and SWOT analysis are used to analyze the environment of CLEAR marketing, which is useful to find problems and solve problems. Several suggestions have also been made on how to improve its marketing strategy in the future. 2. The macroenvironment of CLEAR marketing…

    • 2986 Words
    • 86 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Sunsilk Shampoo Life Cycle Essays and Term Papers
    • 1673 Words
    • 7 Pages

    Sunsilk Shampoo Life Cycle Essays and Term Papers

    Kingston Technology Company | | |[pic] | |Type |Private | |Industry |Technology | |Founded |Fountain Valley, California, United States (1987) | |Founder(s) |John Tu | | |David Sun | |Headquarters |Fountain Valley, California, United States | |Area served |Worldwide | |Key people |John Tu (President) | | |David Sun | | |Tao-Heng Sun (Vice President) | | |John Holland (VP of US Sales) | |Products |Flash memory cards | |…

    • 1673 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    shampoo marketing
    • 791 Words
    • 4 Pages

    shampoo marketing

    You will be required to read the case study and provide an outline recommendation regarding:…

    • 791 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics