Market Study of Watch Brands
Plan of Action
11th Feb: - Final Submission
10th Feb: - Binding
9th Feb: - Final Editing & Formatting
5-8th Feb: - Editing and Correction of Analysis & Findings
4th Feb: - Report Draft Submission to Mentor
3rd Feb: - Reading & Drafting of the Project
28-31st Jan: - Chapter 5
22-27th Jan: - Chapter 3 & 4
17-21st Jan: - Chapter 1 & 2
ABSTRACT
Most of the fashion accessories which are considered luxury items are now becoming basic necessities, among the most popular accessories today is the wrist watch. Wrist watches today have become the integral part of an individual and are reflection of his/her persona.
India is home to the several top watch brands like Timex, Citizen, Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers, but these brands are facing tough competition from the numerous foreign brands like Movado, Rado, Rolex, Longines and Swatch.
This project covers time-keepers at national and international levels. The project includes the study of marketing and positioning strategies of the various watch brands for men. Various features of watch like quality, price, design, brand image, warranty are considered that affect the consumer buying decision. Promotional techniques that aware the consumers about the brand and motivates him to buy a particular brand are studied.
OBJECTIVE: -
1. To study the distinctive international and Indian men’s watches brands available in India and to analyse their marketing and positioning strategies which differentiates them from each other.
2. To study the consumers perception towards the existing brands.
3. To analyse what, where and why consumers are buying.
4. To find the market leader in the watch segment
RESEARCH METHODOLOGY: -
The project includes primary and secondary method of data collection formulate the study; it includes the survey, cases studies and analysis based on
11th Feb: - Final Submission
10th Feb: - Binding
9th Feb: - Final Editing & Formatting
5-8th Feb: - Editing and Correction of Analysis & Findings
4th Feb: - Report Draft Submission to Mentor
3rd Feb: - Reading & Drafting of the Project
28-31st Jan: - Chapter 5
22-27th Jan: - Chapter 3 & 4
17-21st Jan: - Chapter 1 & 2
ABSTRACT
Most of the fashion accessories which are considered luxury items are now becoming basic necessities, among the most popular accessories today is the wrist watch. Wrist watches today have become the integral part of an individual and are reflection of his/her persona.
India is home to the several top watch brands like Timex, Citizen, Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers, but these brands are facing tough competition from the numerous foreign brands like Movado, Rado, Rolex, Longines and Swatch.
This project covers time-keepers at national and international levels. The project includes the study of marketing and positioning strategies of the various watch brands for men. Various features of watch like quality, price, design, brand image, warranty are considered that affect the consumer buying decision. Promotional techniques that aware the consumers about the brand and motivates him to buy a particular brand are studied.
OBJECTIVE: -
1. To study the distinctive international and Indian men’s watches brands available in India and to analyse their marketing and positioning strategies which differentiates them from each other.
2. To study the consumers perception towards the existing brands.
3. To analyse what, where and why consumers are buying.
4. To find the market leader in the watch segment
RESEARCH METHODOLOGY: -
The project includes primary and secondary method of data collection formulate the study; it includes the survey, cases studies and analysis based on