Market Trend
Market Trends, Needs and Environment Analysis of Baby Products in Thailand
In the baby care product market, the potential customers are parents especially mothers.Parents who have constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. Parents look at product websites, consumer product review websites, consumer reports, blogs, and get word of mouth referrals to try to search and figure out which product is going to be the best for them.They do this not only because they are extremely concerned about the safety of their children but also since most first time parents generally have no idea what the differences are between products. So these first time parents are going to be easy influenced .In the baby product market, these customers when choosing baby products informations are more influenced by products that are logic and fact -centred and are more influenced by emotion oriented aspects. They also appear to be more concerned with how the product looks, feels, and appears to other people than whether the item is ultimately safe and worth the money they are paying for their children.
These days, people willing to have less children in their family including Thai society. Thai people prefer to have fewer children than their predecessors. The birth rate of Thailand in 2013 showed at 12.66 per 1,000 population and 12.81 in 2012 which show the birth rate is become slower. The birth rate is expected to decline more because Thai consumers mainly plan to focus on their career while push back their marriage and childbirth. With the lower birth rate in 2013, consumers were also more devoted to their children and wanting to give them the best.Also, the average age of parents across the nations has also increased in past few years. Higher aged parents are considered to be financially more stable and have more money to spend on their baby’s care and convenience.Therefore, they were
In the baby care product market, the potential customers are parents especially mothers.Parents who have constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. Parents look at product websites, consumer product review websites, consumer reports, blogs, and get word of mouth referrals to try to search and figure out which product is going to be the best for them.They do this not only because they are extremely concerned about the safety of their children but also since most first time parents generally have no idea what the differences are between products. So these first time parents are going to be easy influenced .In the baby product market, these customers when choosing baby products informations are more influenced by products that are logic and fact -centred and are more influenced by emotion oriented aspects. They also appear to be more concerned with how the product looks, feels, and appears to other people than whether the item is ultimately safe and worth the money they are paying for their children.
These days, people willing to have less children in their family including Thai society. Thai people prefer to have fewer children than their predecessors. The birth rate of Thailand in 2013 showed at 12.66 per 1,000 population and 12.81 in 2012 which show the birth rate is become slower. The birth rate is expected to decline more because Thai consumers mainly plan to focus on their career while push back their marriage and childbirth. With the lower birth rate in 2013, consumers were also more devoted to their children and wanting to give them the best.Also, the average age of parents across the nations has also increased in past few years. Higher aged parents are considered to be financially more stable and have more money to spend on their baby’s care and convenience.Therefore, they were