Market Trends and Changes in Dell Computer
Market Trends and Changes in Dell Computers
Kim Jones
University of Phoenix
ECO/365
Dr. Dominic F. Minadeo
September 10, 2009
Market Trends and Changes in Dell Computer This paper will describe market trends that Dell Computer may face in the near future. Possible changes will be identified within the following areas; market structure, technology, government regulation, production, cost structure, price elasticity of demand, competitors, supply and demand. This paper will also touch on the impact that new companies may have on Dell. As plans are made for Dell, a monopolistic competition seems to remain the most practical marketing structure for them. Even with adding new products to their PC trend, Dell is still competing against other companies with similar products such as laptops, desktops, game systems and many other electronics allowing for the market structure to remain constant. Dell is starting to have a new take on technology as they work on future designs and thoughts. While traveling overseas, Michael Dell stated that he and his staff are exploring smaller-screen devices. “Speculation is, Dell is planning a smart-phone that would compete with Research in Motion’s (RIMM) BlackBerry, Apple’s (AAPL) iPhone, and the various devices running software from Microsoft (MSFT), Nokia (NOK), or the Google (GOOG)-backed Open Handset Alliance” (Kharif, Olga, 2009). Another possibility that Dell is considering, if the smart-phone does not succeed, would be a mobile internet device, or MID. This device is larger than a smart-phone but lighter than the smallest notebook computer known as the netbooks. According to recent surveys of consumers, most would be in agreement to replace the smart-phone idea with the MID. In addition, after research was conducted on other cell-phone makers, a struggle is found to be going on in the smart-phone market regarding whether or not the smart-phone is even a successful possibility. Going green is a technology
Kim Jones
University of Phoenix
ECO/365
Dr. Dominic F. Minadeo
September 10, 2009
Market Trends and Changes in Dell Computer This paper will describe market trends that Dell Computer may face in the near future. Possible changes will be identified within the following areas; market structure, technology, government regulation, production, cost structure, price elasticity of demand, competitors, supply and demand. This paper will also touch on the impact that new companies may have on Dell. As plans are made for Dell, a monopolistic competition seems to remain the most practical marketing structure for them. Even with adding new products to their PC trend, Dell is still competing against other companies with similar products such as laptops, desktops, game systems and many other electronics allowing for the market structure to remain constant. Dell is starting to have a new take on technology as they work on future designs and thoughts. While traveling overseas, Michael Dell stated that he and his staff are exploring smaller-screen devices. “Speculation is, Dell is planning a smart-phone that would compete with Research in Motion’s (RIMM) BlackBerry, Apple’s (AAPL) iPhone, and the various devices running software from Microsoft (MSFT), Nokia (NOK), or the Google (GOOG)-backed Open Handset Alliance” (Kharif, Olga, 2009). Another possibility that Dell is considering, if the smart-phone does not succeed, would be a mobile internet device, or MID. This device is larger than a smart-phone but lighter than the smallest notebook computer known as the netbooks. According to recent surveys of consumers, most would be in agreement to replace the smart-phone idea with the MID. In addition, after research was conducted on other cell-phone makers, a struggle is found to be going on in the smart-phone market regarding whether or not the smart-phone is even a successful possibility. Going green is a technology
References: Arrowsmith, Robert, February 22, 2007. One Laptop Per Child News. Might OLPC Inspire Dell to Open Source Laptops in USA? CBC News, August 31, 2009. Dell Profit Sinks 23 Percent in Slumping PC Market. Htm Knowledge@Wharton, September 6, 2006 http://knowledge.wharton.upenn.edu/article.cfm?articleid=1543 McLaughlin, Kevin, November 14, 2007