Marketing

Table of Contents

|Contents |Page number |
|Introduction |2 |
|Part A - Psychological |2-4 |
|Part B - Product |4-7 |
|Part B - Promotion |7-8 |
|Conclusion |8-9 |
|References |9 |

Introduction:

The project was commissioned by the lecturer Mr Raymond Thomas at the SIM university lesson on 5 July 2012 with all the students. Our five group members will complete this group project then we will submit our group project on 24 July 2012 before the deadline. The purpose of this project is to research CASIO pte ltd that markets its consumer products in Singapore. The project also will propose a new product that CASIO may find suitable and profitable to launch and market in Singapore. This project analyses the behavioral characteristics of the consumers in watch market and describe how this factor will influence their choice of our CASIO watch in part A. In the part B, how the CASIO use product and promotions in the marketing mix to market new product. CASIO watch is one of three largest Japanese brands. The multi-functions of CASIO watches have been well-known in the world for many years. Its representative of active youth fashion and