Marketing
INTERNET EXERCISES APPENDIX
Chapter 1: Marketing's Role in the Global Economy
Internet Exercise: Wal-Mart
You can check out the on-line shopping experience of Wal-Mart on the Web by going to www.wal-mart.com and clicking on “Go Shopping.” For related discussion in the Basic Marketing text, see page 8.
Internet Exercise: ONSALE Auction Supersite
The ONSALE Auction Supersite features a number of on-line auctions in which different sellers auction off computer, consumer electronics, and other products to buyers. Visit the web site at www.onsale.com and review an open auction for a consumer electronics product. What are the advantages and disadvantages of this market for sellers? For buyers? For related discussion in the Basic Marketing text, see page 17.
Internet Exercise: World Trade Organization
The World Trade Organization is a very important force behind the global move toward free trade, but sometimes there are still disputes. Go to the WTO web site at www.wto.org and find out how the WTO settles disputes. Do you think that this procedure favors the developed nations, the less-developed nations, or neither? Give your thinking. For related discussion in the Basic Marketing text, see page 22.
Chapter 2: Marketing's Role within the Firm or Nonprofit Organization
Internet Exercise: L. L. Bean
The L.L. Bean web site (www.llbean.com) offers consumers a lot of information, including information about national parks. Do you think that this helps Bean to build relationships with its target customers? For related discussion in the Basic Marketing text, see page 40.
Internet Exercise: Lilly
Lilly, the pharmaceutical company, makes the effort to be socially responsible. To find out more about Lilly’s corporate citizenship, go to the Lilly home page (www.lilly.com) and click on company information and then click on corporate citizenship. For related discussion in the Basic Marketing text, see page 42.
Chapter 3: Focusing
Chapter 1: Marketing's Role in the Global Economy
Internet Exercise: Wal-Mart
You can check out the on-line shopping experience of Wal-Mart on the Web by going to www.wal-mart.com and clicking on “Go Shopping.” For related discussion in the Basic Marketing text, see page 8.
Internet Exercise: ONSALE Auction Supersite
The ONSALE Auction Supersite features a number of on-line auctions in which different sellers auction off computer, consumer electronics, and other products to buyers. Visit the web site at www.onsale.com and review an open auction for a consumer electronics product. What are the advantages and disadvantages of this market for sellers? For buyers? For related discussion in the Basic Marketing text, see page 17.
Internet Exercise: World Trade Organization
The World Trade Organization is a very important force behind the global move toward free trade, but sometimes there are still disputes. Go to the WTO web site at www.wto.org and find out how the WTO settles disputes. Do you think that this procedure favors the developed nations, the less-developed nations, or neither? Give your thinking. For related discussion in the Basic Marketing text, see page 22.
Chapter 2: Marketing's Role within the Firm or Nonprofit Organization
Internet Exercise: L. L. Bean
The L.L. Bean web site (www.llbean.com) offers consumers a lot of information, including information about national parks. Do you think that this helps Bean to build relationships with its target customers? For related discussion in the Basic Marketing text, see page 40.
Internet Exercise: Lilly
Lilly, the pharmaceutical company, makes the effort to be socially responsible. To find out more about Lilly’s corporate citizenship, go to the Lilly home page (www.lilly.com) and click on company information and then click on corporate citizenship. For related discussion in the Basic Marketing text, see page 42.
Chapter 3: Focusing