Marketing

|STATE UNIVERSITY OF BANGLADESH, DHAKA |
|Term Paper |
|Marketing Strategy of UNILEVER Bangladesh |
| |
| |
| |

Submitted to

Md. Jakir Hossain Bhuiyan
Course Teacher
Marketing Management
State University of Bangladesh, Dhaka

Submitted By:

Sabbir Ahmed
PG03-24-11-011
Md Abu Sayeed
PG03-24-11-009
Md. Enayet Ullah
PG03-24-11-012
Rubeat Binte Hannan
PG03-24-11-002
Quazi Shah Newaz Rahman
PG03-26-11-002

Friday, December 09, 2011

Table of Contents

1. Introduction: 3
2. Origin of the Report 3
3. Limitations 3
4. Company Profile 4 4.1. Introduction to Unilever 4 4.2. History of Unilever 5 4.3. Mission 5 4.4. Strategy 6 4.5. Unilever Bangladesh Limited 7 4.6. Values 7
5. Product and Service Analysis: 7
6. Current Marketing Situation Analysis: 8 6.1. SWOT Analysis 8 6.2. Industry Analysis 10 6.3. Competitive Analysis 10
7. Brand Profile of Knorr 10 7.1. Introduction to Knorr 10 7.2. History of Knorr 11 7.3. The Industry and the Competitive Framework 12
8. Marketing Strategies of ‘Knorr’ by Unilever Bangladesh: 12 8.1. The Launching 12 8.2. Marketing of Knorr 13 8.2.1. Positioning 13

8.2.2. Differentiation 13

References: • Brand History. (2004). Retrieved August 08, 2011, from Knorr Website: http://www.knorr.com/. • (2009), Sustainable Development Overview 2009. Scanplus. • Knorr Soup @7. (2010).Retrieved August 14, 2011, from Facebook: http://www.facebook.com/KnorrSoup?sk=info • Keller, K