Marketing
DECLARATION
I Priyanka Chhajta (H-18026) declare this report is the best result of my own efforts and it confirms to the university, department and course regulation regarding cheating and plagiarism. No matter contained within the project has been used in any other submission, by the author of an academic award.
PRIYANKA CHHAJTA H-18926
April 2012
ACKNOWLEDGEMENT
In spite of all the hard work and efforts that has been put into this assignment, I could have never done this assignment successfully without the help of Module Leader, Mr S.P.Rath, who helped us at every stage and bore with our mistake and shortcomings and giving this opportunity to work on such an enlightening topic. I would like to thank my family for providing me with full support, help and motivation at the time when I needed it the most.
SYNOPSIS
The main aim of this assignment is to analysis a new type of hotel( product) for a specific destination with a supportive market information for managing the hotel as a product and a brand.
TABLE OF CONTENT ACKNOWLEDGEMENT 3 CHAPTER 1 INTRODUCTION 6 1.1DESTINATION................................................................................................................ 6 1.2 DESTINATION MARKETING 6 1.3 NANDPUR AS A DESTINATION 7 CHAPTER 2 LITERATURE REVIEW 9 2.1 LOCATION OF THE HOTEL 9 2.2 CONCEPT OF THE HOTEL- APPLE RESORT 10 2.3 RATES AND PACKAGES 12 CHAPTER 3-MARKETING STRATEGY 13 3.1 MARKETING MIX 14 3.2 SEGMENTATION, TARGETING & POGITIONING (STP) 18 3.4 SWOT OF THE RESORT 18 CHAPTER 4-CRITIQUE 21 CHAPTER 5- CONCLUSION AND RECOMENTATION 22 REFERENCING 23
CHAPTER 1 INTRODUCTION
1.1 DESTINATION
Destinations are places which has some kind of boundary they may be actual or perceived, such as physical boundary of an island, political boundary. Today every
I Priyanka Chhajta (H-18026) declare this report is the best result of my own efforts and it confirms to the university, department and course regulation regarding cheating and plagiarism. No matter contained within the project has been used in any other submission, by the author of an academic award.
PRIYANKA CHHAJTA H-18926
April 2012
ACKNOWLEDGEMENT
In spite of all the hard work and efforts that has been put into this assignment, I could have never done this assignment successfully without the help of Module Leader, Mr S.P.Rath, who helped us at every stage and bore with our mistake and shortcomings and giving this opportunity to work on such an enlightening topic. I would like to thank my family for providing me with full support, help and motivation at the time when I needed it the most.
SYNOPSIS
The main aim of this assignment is to analysis a new type of hotel( product) for a specific destination with a supportive market information for managing the hotel as a product and a brand.
TABLE OF CONTENT ACKNOWLEDGEMENT 3 CHAPTER 1 INTRODUCTION 6 1.1DESTINATION................................................................................................................ 6 1.2 DESTINATION MARKETING 6 1.3 NANDPUR AS A DESTINATION 7 CHAPTER 2 LITERATURE REVIEW 9 2.1 LOCATION OF THE HOTEL 9 2.2 CONCEPT OF THE HOTEL- APPLE RESORT 10 2.3 RATES AND PACKAGES 12 CHAPTER 3-MARKETING STRATEGY 13 3.1 MARKETING MIX 14 3.2 SEGMENTATION, TARGETING & POGITIONING (STP) 18 3.4 SWOT OF THE RESORT 18 CHAPTER 4-CRITIQUE 21 CHAPTER 5- CONCLUSION AND RECOMENTATION 22 REFERENCING 23
CHAPTER 1 INTRODUCTION
1.1 DESTINATION
Destinations are places which has some kind of boundary they may be actual or perceived, such as physical boundary of an island, political boundary. Today every