Marketing
What’s Portfolio Analysis?
It’s basically a product portfolio in which we rank our product or we can say that where our products are stands in the market.
We’ve three Matrices under this tab.
1.
BCG Matrix (Boston Contingency Group)
2.
GE Matrix (General Electric)
3.
Product/Market Growth Matrix
BCG Matrix
It is what how we maintain or analyze our product. Here’s the matrix.
BCG Matrix Explanation
If the industry is growing and your share is low, you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry is growing but there’resome snakes with no name. You must’ve seen it.
1
If the industry is growing and your share is also highthen it’d be Star`1s. Like Beauty Soap i`ndustry. LUX is a product of Unilever. Unilever’s all Beauty Soaps are allstars.
Do you know?
When you start your business, your productis in "?" position. It'sup to you where youwant to go, Stars Or dogs
BCG Matrix Explanation
If the industry growth is high and but your share is high then your product’s Cash Cow.Like industry of Tetra Pack packaging. Only“Packages Ltd” and “Tetra Pack” has the plant of Packet Milk and Juices packaging.
If the industry growth is low and your share isalso low then your product is dog. Better toexit from the market. You’ll be amazed to seethe example. Nestlé's Polo is the example
GE Matrix
This matrix is given by General Electric which isworld biggest electronics British company.
It’s what you’ve to do with BCG Matrix.
GE Matrix Explanation
Invest:
It is used to strengthened and build thesekinds of SBUs (Strategic Business Units). Bold andwell financial marketing efforts are needed here. It’s basically use when you start a new business as thename suggests.
Protect:
It’s used to protect your current SBUs. LikePEPSI is protecting its product. Because Coke is thecompetitor of PEPSI and they’re allocating resources.You can say it a defensive approach. It also generatescash needed
It’s basically a product portfolio in which we rank our product or we can say that where our products are stands in the market.
We’ve three Matrices under this tab.
1.
BCG Matrix (Boston Contingency Group)
2.
GE Matrix (General Electric)
3.
Product/Market Growth Matrix
BCG Matrix
It is what how we maintain or analyze our product. Here’s the matrix.
BCG Matrix Explanation
If the industry is growing and your share is low, you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry is growing but there’resome snakes with no name. You must’ve seen it.
1
If the industry is growing and your share is also highthen it’d be Star`1s. Like Beauty Soap i`ndustry. LUX is a product of Unilever. Unilever’s all Beauty Soaps are allstars.
Do you know?
When you start your business, your productis in "?" position. It'sup to you where youwant to go, Stars Or dogs
BCG Matrix Explanation
If the industry growth is high and but your share is high then your product’s Cash Cow.Like industry of Tetra Pack packaging. Only“Packages Ltd” and “Tetra Pack” has the plant of Packet Milk and Juices packaging.
If the industry growth is low and your share isalso low then your product is dog. Better toexit from the market. You’ll be amazed to seethe example. Nestlé's Polo is the example
GE Matrix
This matrix is given by General Electric which isworld biggest electronics British company.
It’s what you’ve to do with BCG Matrix.
GE Matrix Explanation
Invest:
It is used to strengthened and build thesekinds of SBUs (Strategic Business Units). Bold andwell financial marketing efforts are needed here. It’s basically use when you start a new business as thename suggests.
Protect:
It’s used to protect your current SBUs. LikePEPSI is protecting its product. Because Coke is thecompetitor of PEPSI and they’re allocating resources.You can say it a defensive approach. It also generatescash needed