Marketing
The Case analysis of Marketing Strategy for
Self-financed Rehabilitation Centre
Identifying marketing mix model 4P when planning marketing strategy
Introduction & Situation Definition
According to the website of Hong Kong Christian Service, “Since 1952, Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable, professional and reliable quality services. We care for the disadvantaged and the neglected. Genuinely, we help the vulnerable, advocate for justice and ignite people 's hope.”
HKCS has started its self-financed pre-school rehabilitation service since 2002. Because in Economic Times (Dec 2010), it stated clearly that the population (mainly under aged 12) in Kowloon East in coming 10 years would have an additional increase of 100k. We could be known that there might be around 10% of them in need of pre-school rehabiliatation service among this population. Since there are only 8 rehabiliatation service centre in Kowloon East, it is not enough to satisfy the great demand of the rehabiliatation services. To shorten the clients ' queue and get this marketing opportunity, HKCS decide to set up a new center of rehabilitation service in Kwun Tong in Decemeber 2012.
When running a company or organization, understanding the importance of marketing is critical as it helps organization get its products and services in front of clients who would eager to buy them. One of the essential concepts in marketing is the marketing mix. In order to build up a prestigious service, the new rehabilitation centre of HKCS needs to have a systematic marketing plan for initiate the business and we would use this paper to analysis the 4P Mix marketing theory for illustrating the marketing strategy for self-financied rehabilitation centre of HKCS.
Marketing Mix Model
According to the website of WordiQ, “The marketing mix approach is one model of crafting and
Self-financed Rehabilitation Centre
Identifying marketing mix model 4P when planning marketing strategy
Introduction & Situation Definition
According to the website of Hong Kong Christian Service, “Since 1952, Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable, professional and reliable quality services. We care for the disadvantaged and the neglected. Genuinely, we help the vulnerable, advocate for justice and ignite people 's hope.”
HKCS has started its self-financed pre-school rehabilitation service since 2002. Because in Economic Times (Dec 2010), it stated clearly that the population (mainly under aged 12) in Kowloon East in coming 10 years would have an additional increase of 100k. We could be known that there might be around 10% of them in need of pre-school rehabiliatation service among this population. Since there are only 8 rehabiliatation service centre in Kowloon East, it is not enough to satisfy the great demand of the rehabiliatation services. To shorten the clients ' queue and get this marketing opportunity, HKCS decide to set up a new center of rehabilitation service in Kwun Tong in Decemeber 2012.
When running a company or organization, understanding the importance of marketing is critical as it helps organization get its products and services in front of clients who would eager to buy them. One of the essential concepts in marketing is the marketing mix. In order to build up a prestigious service, the new rehabilitation centre of HKCS needs to have a systematic marketing plan for initiate the business and we would use this paper to analysis the 4P Mix marketing theory for illustrating the marketing strategy for self-financied rehabilitation centre of HKCS.
Marketing Mix Model
According to the website of WordiQ, “The marketing mix approach is one model of crafting and
References: Alan R.Andreasen Philip Kotler (2007)Strategic marketing for nonprofit organizations Upper Saddle River, NJ : Pearson/Prentice Hall Kotler & Keller (2009) Marketing Management. Prentice Hall Sargeant (2005) Marketing management for nonprofit organizations Oxford ; New York : Oxford University Press The Hong Kong Christian Service (HKCS) (2012). The introduction of HKCS. Retrieved 4 August 2012, http://hkcs.org/about/overview-e.html Wymer, Walter W. (2006) Nonprofit marketing: marketing management for charitable and nongovernmental organizations.Thousand Oaks, Calif. : Sage Publications