Marketing
PSB Academy – Diploma in Business Administration (Marketing)
SAMSUNG GALAXY
NOTE II
Teams:
Eunice Fang Zi Xin
Jesslyn Lim Hui Ting
Tony Tan Xiang Cheng
Yvonne Lee Shan Shan
Table of Contents
1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification of the Product
2. Marketing Objectives
3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation, Targeting and Positioning Analysis 3d. SWOT Analysis
4. Marketing Mix Strategies (4P) 4a. Product 4b. Price 4c. Promotion 4d. Place
5. Implementation plan
6. Reference
7. Conclusion
1. Introduction
1a Brief of Samsung Company Profile
Samsung the digital age that brought revolutionary change the world to the global business, Samsung has responded with the advanced Technologies, Competitive & Creative Products & Constant Innovation.
At Samsung, we seen every challenger as an opportunities and believe as we are perfectly positioned as one of the world's well recognized leaders in the digital technology industry.
Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones.
Looking forward, we're making historic advances in (R&D) research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.
1b Information of Samsung Product
The Samsung Galaxy Note II is easily among the most powerful handsets in the US market at the moment. The presence of Android 4.1 Jelly Bean on board makes the device part of a really privileged club of gadgets, booting the latest version of the Google mobile OS. The S Pen has also made quantum leaps compared to its predecessor.
Speaking of specs:
The new Galaxy Note II
SAMSUNG GALAXY
NOTE II
Teams:
Eunice Fang Zi Xin
Jesslyn Lim Hui Ting
Tony Tan Xiang Cheng
Yvonne Lee Shan Shan
Table of Contents
1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification of the Product
2. Marketing Objectives
3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation, Targeting and Positioning Analysis 3d. SWOT Analysis
4. Marketing Mix Strategies (4P) 4a. Product 4b. Price 4c. Promotion 4d. Place
5. Implementation plan
6. Reference
7. Conclusion
1. Introduction
1a Brief of Samsung Company Profile
Samsung the digital age that brought revolutionary change the world to the global business, Samsung has responded with the advanced Technologies, Competitive & Creative Products & Constant Innovation.
At Samsung, we seen every challenger as an opportunities and believe as we are perfectly positioned as one of the world's well recognized leaders in the digital technology industry.
Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones.
Looking forward, we're making historic advances in (R&D) research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.
1b Information of Samsung Product
The Samsung Galaxy Note II is easily among the most powerful handsets in the US market at the moment. The presence of Android 4.1 Jelly Bean on board makes the device part of a really privileged club of gadgets, booting the latest version of the Google mobile OS. The S Pen has also made quantum leaps compared to its predecessor.
Speaking of specs:
The new Galaxy Note II